About the position
We’re looking for an entrepreneurial and data-driven Senior eCommerce Manager to lead the direct-to-consumer experience and accelerate growth across FreshCutPaper.com. Reporting to the Head of Marketing, this role is responsible for website management, conversion rate optimization, owned-channel marketing (email, SMS, loyalty), and performance marketing in partnership with our agency team. You’ll play a key role in improving conversion, enhancing the digital customer journey, and driving revenue through data-backed testing and smart design. If you’re passionate about blending analytics, creativity, and growth strategy in a fast-paced, mission-driven brand, we’d love to meet you.
Responsibilities
- Own FreshCutPaper.com: Lead day-to-day operations of our Shopify site, including product setup, merchandising, onsite promotions, and content updates.
- Compliance & Best Practices: Ensure digital platforms align with privacy regulations, security standards, and industry best practices.
- Technology & Platform Oversight: Manage and collaborate with internal teams and external vendors to maintain and enhance website infrastructure, custom applications and third-party integrations.
- Drive Digital Growth: Lead programs to optimize key performance metrics including CVR, AOV, UPT, and CAC:LTV, to meet revenue and profitability goals while delivering a seamless customer experience.
- Analyze & Act: Monitor site and business performance daily, weekly, and monthly to identify trends, spot friction, and make real-time optimizations that drive results.
- Conversion Rate Optimization: Use tools like GA4, Triple Whale, heatmaps, session recordings, and surveys to understand customer behavior, pinpoint drop-off points, and improve the conversion funnel.
- Performance Marketing Oversight: Partner with external agencies to develop and manage paid media strategy, execution, and reporting across platforms.
- Own Email, SMS & Lifecycle Marketing: Develop campaigns and automations via Klaviyo that drive acquisition, engagement, and retention.
- Subscription & Loyalty Programs: Lead strategy and execution of subscription and loyalty initiatives to increase customer lifetime value.
- eComm Testing & Experimentation: Build and manage FreshCut Paper’s test & learn program, developing hypotheses, executing A/B tests via platforms like Optimizely, analyzing results, and communicating insights through clear reporting and data visualizations.
- Strategic Reporting: Create analytics frameworks that give the team visibility into digital performance and inform marketing, merchandising, and CX decisions.
- Cross-Functional Collaboration: Work closely with the Head of Marketing and Head of Sales to shape and execute the promotional calendar and product launches.
- Lead & Manage: Mentor an eCommerce Coordinator and guide agency partners to deliver on timelines, budgets, and performance goals.
Requirements
- 7+ years of experience in eCommerce, ideally at a DTC brand or fast-paced consumer company
- Proven track record of owning and optimizing eCommerce KPIs (conversion rate, AOV, UPT, CAC:LTV) to drive revenue growth
- Deep expertise with Shopify, Klaviyo, GA4, Triple Whale, and eComm best practices
- A data-first thinker who knows how to interpret insights and translate them into action
- Entrepreneurial mindset with a bias for action, ownership, and continuous improvement in a fast-paced environment
- Highly collaborative, with excellent project management and communication skills
- Passionate about building great customer experiences and growing a mission-led brand
Benefits
- Hands-on exposure to a rapidly growing business
- A fast-paced, creative, and collaborative environment
- A role with room to grow and evolve as the company scales
- Competitive benefits including Medical, Dental, Life Insurance, IRA with company match and more!
