Senior Engineer - Marketing Cloud Email Specialist

About the position

Join us as a Marketing Cloud Email Specialist and drive our email marketing success. You'll combine technical expertise with marketing strategy to create compelling, compliant email campaigns that engage customers and deliver results.

Responsibilities

• Design, build, and implement comprehensive email marketing campaigns from concept to delivery
• Develop responsive HTML email templates optimized for all platforms and devices
• Create automated email journeys using Journey Builder to champion customer relationships
• Lead sophisticated audience segmentation strategies and contact data organization
• Conduct A/B testing to continuously improve email performance and engagement
• Leverage Einstein features for predictive analytics and advanced personalization
• Monitor email deliverability and implement optimization strategies
• Conduct thorough email testing across multiple devices, clients, and browsers
• Apply Email on Acid, Litmus, or similar tools to verify email rendering and compatibility
• Drive automated testing workflows and comprehensive QA processes while working with Quality Assurance Teams
• Run development workflows using Git for version control
• Track tasks and issues using JIRA or similar project management tools

Requirements

• 3+ years in email marketing with hands-on Email HTML & Website HTML coding experience
• Proficiency in building HTML emails with deep experience in conditional logic, personalization, modularity/components & templates
• Strong background in responsive email design and cross-platform compatibility
• Deep understanding of email marketing principles including segmentation and personalization
• Experience with Salesforce Marketing Cloud Email Studio, Content Builder, and Automation Studio
• Knowledge of Journey Builder for automated campaign development
• Familiarity with Einstein features and predictive analytics
• Experience with A/B testing methodologies and performance optimization
• Knowledge of email deliverability standard processes
• Experience with email testing platforms (Email on Acid, Litmus, or similar)
• Experience with version control systems (Git) and project management tools (JIRA)
• Understanding of automated testing frameworks and QA methodologies
• Experience developing AMP (Accelerated Mobile Pages) emails for interactive content
• Salesforce Marketing Cloud Email Specialist certification
• Experience with advanced email marketing automation
• CSS and JavaScript knowledge for enhanced email functionality
• Understanding of customer journey mapping and lifecycle marketing
• Knowledge of email accessibility standards (WCAG compliance)

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances