PUBLICIS GROUPEposted 3 days ago
$72,390 - $95,200/Yr
Mid Level
Hybrid • Birmingham, MI
Professional, Scientific, and Technical Services

About the position

Join us as a Marketing Cloud Email Specialist and drive our email marketing success. You'll combine technical expertise with marketing strategy to create compelling, compliant email campaigns that engage customers and deliver results.

Responsibilities

  • Design, build, and implement comprehensive email marketing campaigns from concept to delivery
  • Develop responsive HTML email templates optimized for all platforms and devices
  • Create automated email journeys using Journey Builder to champion customer relationships
  • Lead sophisticated audience segmentation strategies and contact data organization
  • Conduct A/B testing to continuously improve email performance and engagement
  • Leverage Einstein features for predictive analytics and advanced personalization
  • Monitor email deliverability and implement optimization strategies
  • Conduct thorough email testing across multiple devices, clients, and browsers
  • Apply Email on Acid, Litmus, or similar tools to verify email rendering and compatibility
  • Drive automated testing workflows and comprehensive QA processes while working with Quality Assurance Teams
  • Run development workflows using Git for version control
  • Track tasks and issues using JIRA or similar project management tools

Requirements

  • 3+ years in email marketing with hands-on Email HTML & Website HTML coding experience
  • Proficiency in building HTML emails with deep experience in conditional logic, personalization, modularity/components & templates
  • Strong background in responsive email design and cross-platform compatibility
  • Deep understanding of email marketing principles including segmentation and personalization
  • Experience with Salesforce Marketing Cloud Email Studio, Content Builder, and Automation Studio
  • Knowledge of Journey Builder for automated campaign development
  • Familiarity with Einstein features and predictive analytics
  • Experience with A/B testing methodologies and performance optimization
  • Knowledge of email deliverability standard processes
  • Experience with email testing platforms (Email on Acid, Litmus, or similar)
  • Experience with version control systems (Git) and project management tools (JIRA)
  • Understanding of automated testing frameworks and QA methodologies
  • Experience developing AMP (Accelerated Mobile Pages) emails for interactive content
  • Salesforce Marketing Cloud Email Specialist certification
  • Experience with advanced email marketing automation
  • CSS and JavaScript knowledge for enhanced email functionality
  • Understanding of customer journey mapping and lifecycle marketing
  • Knowledge of email accessibility standards (WCAG compliance)

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
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