About the position
We're looking for a high-performing Event Marketing Manager who thrives in fast-paced environments and brings a founder's mindset to our event strategy. This role is ideal for someone with 4-7 years of hands-on experience in trade show marketing and a demonstrated ability to think critically, move fast, and drive measurable results. You'll lead the development and execution of Podium's trade show presence-not as standalone events, but as fully integrated campaigns-working across marketing and sales functions to amplify brand impact, drive pipeline, and maximize ROI. This is a highly cross-functional role that demands strong execution, performance accountability, and a deep understanding of how trade shows fit into broader marketing and revenue strategies. You'll be part of a bold, collaborative, and execution-focused team with high standards and a clear mission. We're growing fast, and this role offers the opportunity to own strategy and execution, influence cross-functional campaigns, and shape how Podium shows up in the market.
Responsibilities
- Own and execute Podium's trade show program, taking an integrated marketing approach that connects pre-show promotion, on-site activation, and post-show follow-up across digital, content, and outbound channels.
- Identify and prioritize the right trade shows based on business goals and market dynamics, building cross-channel plans that align with demand generation and brand objectives.
- Bring a deep understanding of our target audiences and industries to guide strategy and messaging across the event lifecycle.
- Manage all logistics, operations, and vendor relationships to ensure seamless show execution.
- Drive measurable outcomes by aligning trade shows to pipeline goals and sales enablement strategies.
- Ensure events are planned with performance metrics in mind, including sourced revenue, MQLs, SQLs, ACV and mostly cost per lead.
- Own event budgeting and spend analysis, continuously optimizing execution strategies to maximize efficiency and ROI.
- Work with Product Marketing, Demand Gen, Sales, SDRs, and Brand teams to develop cohesive campaign assets, messaging, and follow-up strategies.
- Partner with RevOps and Marketing Ops to track performance and build dashboards that capture ROI across touchpoints.
- Deliver an exceptional on-site brand experience, including booth design, demos, and staff training.
- Maintain consistency across all branded materials and interactions while innovating on how Podium shows up in the market.
- Explore new event formats and audience engagement strategies to elevate Podium's presence and adapt to evolving market trends.
- Lead debriefs and performance reporting, synthesizing what worked and what didn't across marketing and sales activities.
- Apply findings to continuously improve future event and campaign strategy.
Requirements
- 4-7 years of event marketing experience, with deep trade show ownership and cross-functional collaboration.
- Experience executing trade shows as part of multi-channel marketing campaigns (e.g. outbound, email, paid, content, product marketing).
- Proven track record of taking initiative and delivering measurable outcomes tied to pipeline and lead generation goals.
- Strong critical thinking and strategic planning skills - able to break down goals and formulate clear, impactful tactics.
- Demonstrated ability to move quickly, solve problems independently, and push for innovation and efficiency.
- Performance-oriented mindset with a solid grasp of event ROI and campaign attribution.
- Excellent communication and collaboration skills, with the ability to lead across departments and clearly articulate plans.
- Familiarity with CRM, marketing automation, and event management platforms.
- Bachelor's degree in Marketing, Business, or a related field.
- Willingness to travel for events as needed.
Benefits
- Open and transparent culture
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility Benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan with competitive company matching
- Bi-annual swag drops with cool Podium gear and apparel
- A stellar HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center, subsidized for employees
- Additional benefits for fully remote employees
