About the position
We are seeking a dynamic Senior Federal Marketing Manager to join our U.S. Public Sector Marketing team. This visible, high-impact role is ideal for a strategic marketer who is deeply passionate about advancing the Federal mission and brings a nuanced understanding of Federal procurement, policy and technology trends. The ideal candidate has a strong network within the Federal space, sharp business acumen and the ability to influence cross-functional stakeholders in a complex, matrixed organization. We’re looking for someone who is self-directed, mission-oriented and not afraid to challenge convention—bringing disruptive, creative approaches to Federal and B2G marketing. This key role plays a critical part in positioning Palo Alto Networks as the trusted cybersecurity partner of choice for the U.S. Federal government.
Responsibilities
- Develop and execute a quarterly marketing plan with clear strategic focus areas, tactical initiatives and outcomes aligned to Federal GTM objectives.
- Partner closely with capture teams and strategic Ecosystems partners to build integrated co-marketing plans that influence deals and deepen customer and partner engagement.
- Ensure timely delivery of programs that meet or exceed performance metrics and business goals.
- Monitor budgets and allocate funds to maximize ROI while staying within quarterly budget parameters.
- Adapt plans to reflect shifting market dynamics, feedback, and performance data.
- Lead branding and awareness efforts across the Federal market by crafting compelling narratives that align with agency missions and priorities.
- Collaborate with external agencies and internal teams to develop thought leadership content, PR, and earned media.
- Stay on top of Federal policy, procurement, and technology trends to inform campaign messaging and strategic timing.
- Deliver high-impact integrated marketing programs that balance brand elevation with pipeline generation.
- Own Federal pipeline targets and work closely with GTM teams to deliver measurable pipeline and bookings outcomes.
- Drive demand through account-based marketing, integrated program innovation, and aligned event strategies.
- Manage Federal participation in global and regional events, driving executive-level attendance and post-event follow-up.
- Act as the Federal Sales strategic marketing partner—bridging communication across GTM, Product Marketing, Government Affairs, Policy, and Corporate Marketing.
- Influence across the business and provide clear, regular updates to key stakeholders on campaign activity, results, and sales alignment.
- Lead internal alignment across Federal initiatives to maintain a unified voice and strategic direction.
Requirements
- 8+ years of B2G/Federal marketing experience, with a strong understanding of the Federal landscape, procurement cycles, and agency missions.
- Deep network within the Federal IT and cybersecurity community, including partners, influencers, stakeholders and media partners.
- Strong grasp of Federal trends, emerging policies, and legislative drivers influencing technology adoption.
- Proven success designing and executing creative, disruptive, and strategic campaigns tailored to Federal audiences.
- Self-motivated and entrepreneurial; bias toward action, able to work independently, make data-driven decisions and able to swiftly navigate complex scenarios.
- Excellent communicator and team player who thrives in a highly matrixed, fast-paced environment.
- Comfortable engaging with executives and public affairs leaders to align strategy and message.
- Passion and commitment to supporting the U.S. government’s mission.
Benefits
- FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees.
- Mental and financial health resources.
- Personalized learning opportunities.
