About the position
Appian is actively seeking a Senior Field Marketing Manager to drive go-to-market efforts and integrated planning for our enterprise business in North America. We are looking for a creative and passionate individual with a proven track record of successful marketing in the B2B tech space, along with familiarity with end-to-end field programming strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. Working within Appian’s Marketing and Sales teams, the Senior Field Marketing Manager will be responsible for conceptualizing, designing, managing and executing field marketing programs designed to grow and accelerate net new and expansion sales pipeline and revenue. This role is highly strategic and will also be responsible for operational, implementation and execution of marketing programs, as well as post-program reporting and activities. This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork.
Responsibilities
- Collaborate with Regional Vice Presidents and Account Executives to identify, recommend and implement lead generation and account expansion activities
- Develop and execute targeted, account-based marketing (ABM) campaigns to align with account-specific territory plans and enable lead generation activities for the region.
- Determine fiscal requirements, prepare and manage the budget for regional field programs.
- Work with Marketing Operations to regularly manage and review campaign performance metrics with key stakeholders, including leads, sales opportunities, and ROI by campaign, channel, and source.
- Report and translate data from Marketing Operations to make actionable recommendations and execute on strategic decisions.
- Work closely with internal and external stakeholders to define goals, objectives and specific implementation plans that promote Appian’s brand.
- Understand and help to communicate marketing strategy, value proposition, positioning and messaging to regional Sales Executives.
- Coordinate and carry out project deliverables on schedule and on budget.
- Ensure lead and pipeline outcomes are met and there is strong engagement and communication with field sales team and partner organization.
- Ability to travel up to 25%.
Requirements
- 6+ years of experience in a Field Marketing role in a B2B Enterprise Software environment.
- Bachelor’s Degree in Marketing or a related field.
- Proven success in crafting results-driven marketing programs that drive pipeline growth for enterprise accounts.
- Ability and experience working collaboratively with a fast-paced, growth-oriented Sales team.
- Excellent presentation, project management, and ROI reporting skills.
- Able to work in a collaborative, fast-paced, and results-oriented environment.
- Able to think critically and creatively while multitasking and meeting strict deadlines.
- Flexible, organized, and detail-oriented.
- Extremely strong verbal and written communication skills.
- Experienced in using CRM (Salesforce), Marketing Automation, and ABM tools.
Benefits
- Training and Development: Focus on equipping new hires with the skills and knowledge for success through department-specific training.
- Continuous learning with dedicated mentorship and the First-Friend program.
- Growth Opportunities: Diverse array of growth and development opportunities, including leadership programs and tuition reimbursement.
- Community: Inclusivity through 8 employee-led affinity groups that help employees build stronger networks.
