Senior Field Marketing Manager

About the position

As a Senior Field Marketing Manager (f/m/d*) at Parloa, your mission is to drive pipeline and revenue growth in the U.S. market by designing and executing strategic marketing programs tailored to our key industries. You will take full ownership of regional marketing initiatives, with a strong focus on field/partner events. Leveraging your industry expertise and fluency in AI-driven marketing tools, you'll work closely with Sales and cross-functional teams to create impactful experiences that generate demand, deepen customer engagement, and accelerate deal velocity.

Responsibilities

• Develop and execute regional marketing plans that align with sales priorities and revenue targets.
• Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships teams to tailor content and campaigns for the U.S. market.
• Plan and execute integrated marketing campaigns, including field events, webinars, industry conferences, and account-based marketing (ABM) with internal stakeholders.
• Build pipelines and accelerate sales cycles through region-specific strategies and customer engagement programs.
• Track, measure, and report on campaign performance, ROI, and pipeline impact.
• Leverage AI tools and platforms to optimize campaign targeting, personalization, and performance insights.
• Foster relationships with industry partners, associations, and influencers in the insurance, financial services, and healthcare sectors.

Requirements

• 7-10 years of field or regional marketing experience, with at least 5 years focused on the U.S. market.
• Proven success in executing high-impact campaigns and events that drive revenue.
• Industry expertise in insurance, finance, or healthcare is strongly preferred.
• Deep understanding of the enterprise sales cycle and collaboration with account executives.
• Fluency with AI-enabled marketing platforms or tools (e.g., for lead scoring, content generation, personalization, or predictive analytics).
• Excellent communication, project management, and cross-functional collaboration skills.
• Experience with Salesforce, HubSpot/Marketo, and event/webinar tools is preferred.

Benefits

• Join a diverse team of 40+ nationalities with flat hierarchies and a collaborative company culture.
• Immersive onboarding experience in Berlin to dive into our product and culture.
• Opportunity to build and scale your career at the intersection of customer-facing roles and engineering in a dynamic startup.
• A beautiful office with flair in the heart of NYC with all the conveniences, such as social area, snacks, and drinks.
• Competitive compensation and equity package.
• Flexible working hours, unlimited PTO, and travel opportunities.
• Access to a training and development budget for continuous professional growth.
• ClassPass membership, Nilo Health, Health insurance, weekly sponsored office lunches.
• Regular team events, game nights, and other social activities.
• Hybrid work environment.