ResortPassposted 23 days ago
$110,000 - $130,000/Yr
Full-time • Mid Level
New York, NY
Publishing Industries

About the position

As our Senior Growth Marketing Manager, you're not just running campaigns; you're managing user acquisition, creativity, and strategic expertise across the digital landscape. Reporting to the Director of Performance Marketing, you'll be helping to accelerate our growth, working across a variety of channels to drive new users into the world of ResortPass.

Responsibilities

  • Support the performance marketing strategy, crafting and conducting campaigns across Video, SEM, Display, Social, and Affiliate channels that resonate and engage.
  • Manage the creative process across paid channels, from user-generated content and influencer collaborations to branded creative, all aligned with our broader integrated marketing team.
  • Fine-tune our web conversion and funnel optimization, turning potential into patrons.
  • Manage, launch, and optimize custom landing pages that support Paid, Organic, and CRM initiatives.
  • Support in pioneering new channels that unlock growth and explore uncharted territories in the marketing landscape, such as Affiliate, TV, Audio, and Direct Mail.
  • Collaborate with our Biz Ops and Analytics team, translating data into actionable insights.
  • Keep a vigilant eye on our performance metrics, ensuring our campaigns hit our KPIs (ROAS, CAC, CPLV, and more).

Requirements

  • 4-6 years of experience with ROAS / KPI-driven performance marketing, with a track record of managing campaigns across TikTok, Meta, and beyond.
  • Full funnel marketer with an understanding of how paid & organic channels work together and understand different campaign tactics and KPIs.
  • Tech-savvy and competent in the digital tools and platforms that power our performance marketing program.
  • Grasps how to set up conversion tracking across various channels and platforms (iOS, web, Android).
  • Understanding of marketing tech, especially mobile attribution partners (AppsFlyer, Branch).
  • Strong communicator with the ability to collaborate with cross-functional groups.

Nice-to-haves

  • Bonus points if you've worked in local marketplace environments and have affiliate program management.
  • You're a good person. While building a startup is hard, being a good person is not.

Benefits

  • Health, Dental & Vision - We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
  • Stock Option Plan - We offer employees the opportunity to become part-owners in our mission.
  • 401k plan - Save for your future with a 401k plan offering.
  • Unlimited Paid Time Off (PTO) - Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
  • Paid parental leave.
  • Annual ResortPass credit - Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
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