Senior Growth Marketing Manager

About the position

As our Senior Growth Marketing Manager, you're not just running campaigns; you're managing user acquisition, creativity, and strategic expertise across the digital landscape. Reporting to the Director of Performance Marketing, you'll be helping to accelerate our growth, working across a variety of channels to drive new users into the world of ResortPass.

Responsibilities

• Support the performance marketing strategy, crafting and conducting campaigns across Video, SEM, Display, Social, and Affiliate channels that resonate and engage.
• Manage the creative process across paid channels, from user-generated content and influencer collaborations to branded creative, all aligned with our broader integrated marketing team.
• Fine-tune our web conversion and funnel optimization, turning potential into patrons.
• Manage, launch, and optimize custom landing pages that support Paid, Organic, and CRM initiatives.
• Support in pioneering new channels that unlock growth and explore uncharted territories in the marketing landscape, such as Affiliate, TV, Audio, and Direct Mail.
• Collaborate with our Biz Ops and Analytics team, translating data into actionable insights.
• Keep a vigilant eye on our performance metrics, ensuring our campaigns hit our KPIs (ROAS, CAC, CPLV, and more).

Requirements

• 4-6 years of experience with ROAS / KPI-driven performance marketing, with a track record of managing campaigns across TikTok, Meta, and beyond.
• Full funnel marketer with an understanding of how paid & organic channels work together and understand different campaign tactics and KPIs.
• Tech-savvy and competent in the digital tools and platforms that power our performance marketing program.
• Grasps how to set up conversion tracking across various channels and platforms (iOS, web, Android).
• Understanding of marketing tech, especially mobile attribution partners (AppsFlyer, Branch).
• Strong communicator with the ability to collaborate with cross-functional groups.

Nice-to-haves

• Bonus points if you've worked in local marketplace environments and have affiliate program management.
• You're a good person. While building a startup is hard, being a good person is not.

Benefits

• Health, Dental & Vision - We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
• Stock Option Plan - We offer employees the opportunity to become part-owners in our mission.
• 401k plan - Save for your future with a 401k plan offering.
• Unlimited Paid Time Off (PTO) - Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
• Paid parental leave.
• Annual ResortPass credit - Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.