About the position
Chewy is looking for a Senior Integrated Marketing Manager to join our team in the Boston, MA, Plantation, FL or Seattle, WA offices and lead marketing for our owned brands like Frisco by Chewy. The Senior Integrated Marketing Manager must be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. This opportunity to work for a fun and lovable brand requires an action-biased self-starter with outstanding relationship-building skills. The ideal candidate will be highly organized and have a demonstrated track record of successful project management/ownership, prioritizing multiple projects with challenging deadlines, and using data to identify and prioritize opportunities. Among other initiatives, you will translate private brand, category, and consumer insights into marketing initiatives, identify activities with the greatest customer impact, coordinate efforts across multiple channels, and connect with partners across the organization. Successful candidates should be customer-focused, comfortable with ambiguity, strong with marketing analytics, and have experience delivering results in a fast-paced, dynamic business environment.
Responsibilities
- Lead go-to-market campaign strategy and management of Chewy Private Brands' seasonal and always-on efforts.
- Support go-to-market for Chewy-owned brands and product launches in collaboration with brand managers.
- Partner closely with Chewy marketing teams and channel owners (PLA, Social, Direct Mail, etc.) to drive customer acquisition and retention across channels, continuously optimizing and seeking improvements.
- Develop effective creative briefs and partner with in-house Creative teams to secure channel assets that deliver on marketing strategies and business goals.
- Build processes to ensure collaboration with Team Members and smooth execution across functions, including channel teams, finance, analytics, media, and merchandising.
- Analyze marketing efforts and performance data to summarize and communicate to partners how marketing initiatives impact business results.
- Develop consumer insights learning agenda and coordinate with the Insights team on research.
- Work closely with category and brand managers to build quarterly marketing calendars based on promotional activities, product development, and annual goals.
- Handle consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.
- Work with the internal creative team to develop assets from concepts through execution across various tactics, including owned channel placements.
- Use data and insights to think strategically and creatively to develop opportunities to support category goals, evaluating both on-site and off-site marketing support.
- Collaborate closely with Marketing peers on annual category go-to-market plans.
Requirements
- Bachelor's degree in Marketing, Communications or a related field
- 7+ years' Marketing experience
- Demonstrated ability to handle complex, multi-channel (paid and organic) campaigns with multiple collaborators
- Expertise in go-to-market strategy development rooted in the ability to develop insights and metrics to find opportunities
- Customer-first mentality and passion for delivering the best end-to-end experience
- Experience analyzing business performance and figuring out impact of marketing efforts
- Business insight and a consistent track record of making strategic choices based on data
- Strong communication, presentation, and cross-functional leadership skills
- Ability to develop metrics, analyze data quantitatively, and find opportunities
- Advanced analytical experience required (e.g., Excel), Tableau and/or SQL experience a plus
- Comfortable in a fast-paced, self-starter environment
Nice-to-haves
- Growth marketing experience for private labels preferred
- Travel may be required
Benefits
- A place where you can be your authentic self and grow your career.
- Work in a culture that cares, with managers who value you and your career journey.
- Development of significant connections with a diverse group of Chewtopians through Team Member Resource Groups and celebrating inclusivity with various company events, programs, and activities.
- Comprehensive medical, dental, vision benefits, in addition to wellness programs and resources.
