Senior Integrated Marketing Manager

About the position

Are you passionate about empowering schools, teachers, and students with AI technology and skilling? We're seeking an experienced Senior Integrated Marketing Manager focused on driving integrated marketing for K12 schools and community colleges. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Works closely with team members, shared services, production personnel, and agencies to realize the event's design and objectives.
• Verifies an event's brief serves overarching objectives and target audience including the customer journey, demand generation, and lead routing leading up to and through the event.
• Aligns event or experience design and execution to One Microsoft vision and values.
• Maintains focus on accessibility and inclusion when executing an event or experience.
• Ensures events and experiences provide a safe space for attendees to have a great experience.
• Owns strategy, planning, execution, and measurement for industry event marketing as part of an overall integrated marketing plan aligned with business outcomes.
• Aligns event content, agenda, and promotional strategy with the needs of the targeted audience and core objectives.
• Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines.
• Owns event narrative and objectives, and then works across key stakeholders on content development and alignment.
• Collaborates with key stakeholders across Commercial marketing, industry advisors, regional sales leadership, and the Global Partner Solutions organization to determine the right first and third party events for our audiences and for our business goals.
• Holds accountability for managing an event budget end-to-end.
• Understands costing and how to prioritize where to invest monetary resources.
• Ensures event execution stays within budget, or escalates as necessary if issues related to the budget arise.
• Provides input to senior leaders regarding portfolio-specific or annual budgets.
• Promotes an event's visibility to ensure appropriate budget can be allocated towards its execution.
• Considers how to connect an event to broader sales objectives and return on investment (ROI) on products and services.
• Leverages business analytics and relevant metrics to drive business impact of the event.
• Owns regular rhythm of business (ROB) of reporting and business review meetings.
• Embodies our culture and values.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing experience.
• 3+ years of experience in event marketing.
• 3+ years of experience marketing to the education market/sector.

Nice-to-haves

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing experience.
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing experience.

Benefits

• Base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
• Different pay range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area is USD $137,600 - $222,600 per year.
• Certain roles may be eligible for benefits and other compensation.