Senior Integrated Marketing Manager

About the position

We are seeking an experienced Senior Integrated Marketing Manager focused on driving integrated marketing for K12 schools and community colleges. This role is pivotal in empowering schools, teachers, and students with AI technology and skilling. As part of Microsoft, you will contribute to our mission to empower every person and organization on the planet to achieve more, while fostering a culture of inclusion and collaboration.

Responsibilities

• Works closely with team members, shared services, production personnel, and agencies to realize the event's design and objectives.
• Verifies an event's brief serves overarching objectives and target audience including the customer journey, demand generation, and lead routing leading up to and through the event.
• Aligns event or experience design and execution to One Microsoft vision and values.
• Maintains focus on accessibility and inclusion when executing an event or experience.
• Ensures events and experiences provide a safe space for attendees to have a great experience.
• Owns strategy, planning, execution, and measurement for industry event marketing as part of an overall integrated marketing plan aligned with business outcomes.
• Aligns event content, agenda, and promotional strategy with the needs of the targeted audience and core objectives.
• Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines.
• Owns event narrative and objectives, and works across key stakeholders on content development and alignment.
• Collaborates with key stakeholders across Commercial marketing, industry advisors, regional sales leadership, and the Global Partner Solutions organization to determine the right first and third party events for our audiences and business goals.
• Manages an event budget end-to-end, ensuring execution stays within budget and escalating issues as necessary.
• Provides input to senior leaders regarding portfolio-specific or annual budgets.
• Promotes an event's visibility to ensure appropriate budget can be allocated towards its execution.
• Connects an event to broader sales objectives and return on investment (ROI) on products and services.
• Leverages business analytics and relevant metrics to drive business impact of the event.
• Owns regular rhythm of business (ROB) of reporting and business review meetings.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing experience.
• 3+ years of experience in event marketing.
• 3+ years of experience marketing to the education market/sector.

Nice-to-haves

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing experience.
• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing experience.

Benefits

• Base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
• Different pay range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, is USD $137,600 - $222,600 per year.
• Eligible for benefits and other compensation.