About the position
Klaviyo is seeking a dedicated and passionate professional to join the Marketing Operations team as the Lead, Marketing Systems Analyst. Reporting to the Director, Marketing Operations this crucial role bridges the gap between business objectives and technology solutions. The ideal candidate will thrive in a collaborative environment, have a proven track record of writing and managing requirements for large-scale technical projects, and possess an intuitive understanding of how platforms can be configured and enhanced to support the next generation of Klaviyo’s go-to-market initiatives. This is a challenging and rewarding opportunity to make a significant impact within a highly valued and well-supported team. We are looking for someone who (just like us) lives, breathes, and is deeply passionate about the intricacies of marketing operations and technologies, ready to tackle complex puzzles and drive innovation.
Responsibilities
- Oversee requirements and technical design for the implementation of new marketing tools that support and enable marketing stakeholders.
- Act as a technical program manager on strategic initiatives. Create project plans, identify and document business processes and technical dependencies, facilitate user acceptance testing, and communicate with stakeholders throughout the project.
- Advocate for and maintain expertise in Klaviyo’s tech stack, ensuring alignment with innovative and new high-growth initiatives.
- Work with stakeholders across the company, including the partner org, marketing, sales, GTM Systems, and IT to understand business needs and translate them into effective technology requirements and design.
- Identify bottlenecks and suggest improvements to enhance the efficiency of marketing operations.
- Provide training and enablement support to marketing teams to drive the adoption and efficiency of your solutions.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Information Technology, or a related field from an accredited university or college.
- Minimum of 7-10 years of experience in Marketing Operations.
- Ability to execute and deliver in a fast-paced environment while balancing competing priorities.
- B2B/SaaS company experience scaling an organization through significant growth.
- Proven experience managing Marketing transformation projects and understanding of automation capabilities.
- Proficiency in marketing tools: Klaviyo, marketing automation platforms, DemandTools, 6Sense, LeanData, Jira, GSuite, Qualified.
- Experience in additional marketing tech stack systems like Salesforce Marketing Cloud, LeanData, 6Sense.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and organizational skills.
- Ability to work collaboratively across teams.
- Problem-solving mindset with a proactive approach to addressing challenges.
Benefits
- Participation in the company’s annual cash bonus plan.
- Variable compensation (OTE) for sales and customer success roles.
- Equity and sign-on payments.
- Comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
