About the position
At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let's talk.
Responsibilities
- Build, monitor, and improve complex automated campaign journeys and triggers in Marketo to educate and convert prospects throughout the lead-to-MQL lifecycle.
- Oversee end-to-end email campaign development-from planning and copywriting to segmentation, testing, and launch-with a focus on personalization and performance.
- Partner with Customer Marketing to refine the onboarding experience and ensure users are engaged early, improving activation, adoption, and retention while reducing churn.
- Develop programs that guide contacts through the funnel, engage buying committees, and quickly convert high-intent hand-raisers for Sales.
- Collaborate with Product Marketing, Content, and Design to ensure go-to-market messaging, compelling CTAs, and a unified experience across email campaigns.
- Work with Product and Growth teams to create lifecycle strategies that use product behavior signals to improve conversion and upsell opportunities.
- Design, test, and launch in-product lifecycle messaging (by email or push) that supports user activation and feature discovery.
- Develop lifecycle strategies that fuel expansion, referrals, and feedback loops-core elements of a successful PLG motion.
- Create and nurture leads through events, email, retargeting, social ads, and paid search.
Requirements
- 8+ years of experience building lifecycle and email marketing programs.
- Understand Product-Led Growth (PLG) models and how lifecycle marketing supports trial conversion, product adoption, and expansion.
- Experienced in collaborating with product, customer success, and sales teams to align lifecycle marketing strategies with broader goals.
- Fluent in main growth metrics such as activation, product-qualified leads (PQLs), feature adoption, retention, and churn.
- Experience using marketing automation and CRM platforms (Marketo) to build segmented lists, create templates, manage workflows, and track campaign performance.
- Bring a data-first mindset, using insights to make decisions and optimize lifecycle performance across the funnel.
- Experience drafting and refining campaign content, email copy, strategies, and briefs.
- Take a holistic and Agile approach to customer acquisition and engagement, with experience presenting campaign results by platform, channel, and lifecycle stage to senior partners.
Benefits
- 100% employee healthcare coverage
- Transportation subsidies
- Comfortable work environment with plenty of snacks
- Self-managed PTO
- Flexibility to do your best work in the way that works for you
- Inclusive environment with opportunities for personal growth
- Cash incentives
- Stock options
