Senior Lifecycle Marketing Manager

About the position

We’re looking for a customer-centric results-driven self-starter to lead our Early Pay and EarnIn Card lifecycle marketing efforts that drives awareness, adoption, and engagement of these products. You will be responsible for developing and executing a marketing program that showcases the value of these products to community members through owned channels that drives measurable business impact. This is a highly visible role that will collaborate with product marketing, product, analytics, and our creative partners. To succeed in this role, you will need to be performance driven, have strong attention to detail, an entrepreneurial spirit, and a curious mind.

Responsibilities

• Partner with Product Marketing to create messaging strategy and determine customer experience within our owned channels.
• Develop channel plans across owned channels (email, SMS, push, in-app) to support awareness, adoption, and engagement of new products and services.
• Manage end-to-end creation of highly targeted and personalized campaigns across multiple channels in our customer engagement platform, Braze.
• Analyze customer data to segment audiences and personalize messaging for maximum engagement, in partnership with our Analytics team.
• Develop testing plans in partnership with Analytics to continually optimize comms.
• Write detailed briefs for Creative and technical specs for development teams to ensure execution expectations are met.
• Ensure flawless execution of campaigns.
• Identify and execute new opportunities that provide incremental value to Community Members.

Requirements

• Minimum 6 years leading the end to end development of multi-channel LCM/CRM marketing initiatives from strategy to execution to optimization working with cross-functional partners.
• Minimum 2 years working on mobile app marketing using email, push, SMS, and in-app messaging channels strongly preferred.
• Experience working in financial services or other highly regulated industries. (Card experience preferred).
• Concrete examples of LCM/CRM initiatives you’ve run that have gone through iterative testing and optimization using A/B and/or multivariate testing.
• Exceptional analytical prowess and a data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Google Analytics, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of our campaigns.
• You’re comfortable writing briefs and working with great creative minds.
• Complete understanding of the different stages of lifecycle marketing and journey mapping.
• Preference is for someone who has experience marketing across different stages of the lifecycle versus just acquisition.
• You understand the nuance between nurturing and selling.
• Proficient in marketing automation platforms such as SFMC, Braze, Iterable, etc.
• Strong understanding of best practices and global compliance regulations (e.g. CAN-SPAM).
• Incredibly inquisitive and customer-centric. You want to know why people do what they do and how you can make their lives better.
• Strong attention to detail, with a sense of achievement when finding errors during QA.

Benefits

• The US base salary range for this full-time position is $163,000 - $200,000 + equity + benefits.
• This is a hybrid position with the expectation of working in person from our Mountain View offices 2 days a week.