About the position
We are seeking an accomplished Senior Manager, B2B Marketing to take on a pivotal role in enhancing our brand position across Commercial segments while effectively aligning our value proposition with the needs and aspirations of benefits' decision-makers, consultants and brokers. This position will work closely with our Sales team to strategically position our organization in a highly competitive marketplace, ensuring our goals are aligned to successfully win and retain business. Success in the role will be defined by how effectively we position our offerings in the marketplace-with clarity, competitive differentiation, customer relevance, consistency, and brand fidelity-so the market has a clear and consistent understanding of what BCBSMA stands for and how we deliver value. This role requires a mix of critical thinking, executional excellence, and cross-functional collaboration to develop data-driven external positioning that supports business objectives. The Senior Manager, B2B Marketing will report to the Director, B2B Marketing Strategy.
Responsibilities
- Develop and execute segment-specific B2B marketing strategies that align with BCBSMA's overall business goals and objectives.
- Partner with Director, B2B Marketing Strategy to help inform segment-specific value proposition strategies and messaging.
- Collaborate closely with Sales and Product teams to ensure alignment and positioning consistency.
- Help lead development of B2B Events strategy in partnership with Director, B2B Marketing Strategy.
- Deliver on the strategic intent of the event agendas by collaborating with Sales, Events team, and senior leaders on content and format.
- Own content development and talk tracks, speaker coordination, and messaging playbook.
- Oversee the creation of impactful marketing collateral, including presentations, brochures, and digital content.
- Track, measure, and report on marketing performance metrics, adjusting strategies as needed to optimize results.
- Understand market trends and customer insights to inform marketing strategies.
- Stay updated on industry trends, competitive landscape, and regulatory changes affecting the healthcare sector.
Requirements
- 7+ years of experience in B2B marketing, with an expertise in developing and implementing successful marketing strategies that drive business growth.
- Experience in the healthcare or insurance industry is a plus.
- Segment marketing experience preferred.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Exceptional storytelling, writing and verbal communication skills; ability to present ideas clearly and persuasively.
- Proven track-record managing multiple, competing priorities within complex organization.
- Experience developing event strategies that drive impactful engagement and measurable success.
- Strong communicator and strategic thinker with a proven ability to translate complex concepts into easily digestible and compelling content.
- Performance-oriented, and easily able to translate data into meaningful insights.
- Can communicate effectively with senior leadership (including C-Suite), colleagues, and peers.
Benefits
- Paid time off
- Medical/dental/vision insurance
- 401(k)
- Suite of well-being benefits
