About the position
The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To bring this mission to life, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our consumer business at DoorDash. As a part of New Verticals, we aim to grow our non-restaurant businesses – including grocery, convenience, alcohol, retail and more. We aim to drive both acquisition and habituation of consumers across all verticals available at DoorDash and make an impact by exercising influence, collaboration, and creative problem-solving across teams.
Responsibilities
- Lead New Vertical acquisition efforts and define the strategy for targeting and communication to consumers.
- Manage a team of three to drive retentive growth of New Vertical users.
- Operate as a general manager within marketing, setting vision, goals, and strategies.
- Work on both 0 to 1 bets and large initiatives to drive impact at scale.
- Act as the voice of the customer, understanding their pain points and serving as an expert on churned audiences.
- Develop the consumer acquisition strategy, focusing on goals, category focus, and core value proposition.
- Lead cross-functionally across Brand, Creative, Retention, and Performance Marketing teams.
- Collaborate with product, strategy + operations, analytics, and finance to develop integrated strategies.
- Track primary metrics and report progress to organization and senior leaders.
- Stay current on marketing best practices, cultural trends, and competitive landscape.
Requirements
- 7+ years of professional experience in marketing in a corporate or startup environment.
- Fluency across the marketing mix and understanding of marketing principles.
- Ability to connect with people, build relationships, and influence without authority.
- Strategic mindset with the ability to find trends in data and gather audience insights.
- Creative and collaborative inclination with a passion for problem-solving.
- Strong bias for action, dependability, self-motivation, and ability to multi-task.
- Track record of driving and measuring business success through marketing.
- Bachelor’s degree required; MBA preferred.
- 2+ years of people leadership experience.
- Paid marketing experience preferred.
- SEO/SEM experience preferred.
Benefits
- 401(k) plan with employer matching.
- 16 weeks of paid parental leave.
- Wellness benefits.
- Commuter benefits match.
- Paid time off and paid sick leave.
- Medical, dental, and vision benefits.
- 11 paid holidays.
- Disability and basic life insurance.
- Family-forming assistance.
- Mental health program.
