Senior Manager, Content Marketing & Sales Enablement

About the position

Seramount is seeking a Senior Product Marketing Manager to drive growth of new to market product(s) for CHROs and their teams by developing and executing go-to-market strategies that position the product effectively, communicate its unique value, generate demand, and accelerate success of the larger Seramount business. The position may be based in Washington, D.C.; Richmond, VA; or is open to remote employment within the continental United States.

Responsibilities

• Develop product positioning, value proposition, and industry narrative that resonates with customer challenges and differentiates our product from its competitors.
• Fully understand the Seramount buyers and personas, industry and market trends, and the other competitive products in the space.
• Partner with sales teams to create compelling enablement assets such as training decks, FAQs, ROI calculators, case studies, one-pagers, and demos.
• Develop and manage a comprehensive marketing content calendar.
• Conceptualize and craft compelling marketing materials including blogs, infographics, webinars, insights papers, and case studies.
• Drive agenda creation of prospecting events, ensuring content and speaker selection align with event themes.
• Use performance metrics to refine content strategies, identifying opportunities for improvement and innovation.
• Work closely with cross-functional teams to align on messaging, positioning, and goals.

Requirements

• Bachelor's degree or equivalent experience.
• 3-4+ years of producing B2B content or equivalent B2B experience.
• Strong communicator and writer with the ability to clearly express complex ideas.
• Ability to analyze data and extract insights to tailor messaging and iterate strategy.
• Experience developing sales enablement tools in partnership with commercial teams.
• Strong design skills using tools such as PowerPoint and Canva.
• Strong collaboration skills and receptivity to feedback from internal stakeholders.
• Ability to ideate, strategize, and take ownership/manage projects from beginning to end.
• Adaptability in a fast-paced, lean environment with a passion for innovation.
• Ability to travel to industry conferences/work related events (about 4 times a year).
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, in addition to paid firm and floating holidays.
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
• 401(k) retirement savings plan with annual discretionary company matching contribution.
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans.
• Employee assistance program with counseling services and resources available to all employees and immediate family.
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation.
• Gender affirming care coverage.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phase back to work program for birthing and non-birthing parents.
• Access to milk shipping service to support nursing employees during business travel.
• Discounted pet health insurance coverage for dog and cat family members.
• Company-provided life, AD&D, and disability insurance.
• Financial wellness resources and membership in a robust employee discount program.
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities.