About the position
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements. Billie is on the lookout for a Senior Manager, CRM & Email Marketing to independently drive revenue-generating campaigns for Billie and other DTC brands at Edgewell Personal Care. We're seeking a strategic leader who can build a thoughtful, highly effective roadmap based on both business and customer needs and have a major impact on our DTC business growth. If you're passionate about driving measurable results and thrive in a collaborative team environment, read on!
Responsibilities
- Drive CRM Strategy & Roadmap: Help shape CRM strategies across onboarding, engagement, retention, winback, and monetization. Partners closely with brand leads to align on strategy, planning, and prioritization.
- Manage Execution: Outlines campaign calendars, works with creative teams to brief & design; builds and launches CRM campaigns.
- Analyze and Optimize: Monitor performance and extract actionable insights to inform roadmap adjustments and future opportunities. Independently analyze results to make data-driven recommendations and continuously reimagine how customers interact with our email and SMS experiences.
- Own the Platforms: Serve as the main point of contact for third party relationships including contract and budget negotiations. Possess a deep understanding of segmentation, personalization, and campaign logic needs within Klaviyo, Customer.io, and similar tools.
- Evangelize CRM best practices: Collects & shares competitive & industry trends, best in class customer experience, and stay on top of emerging technologies within the CRM arena.
Requirements
- Bachelor's degree in Marketing or a related field
- 6+ years of direct experience in CRM with a strong focus on email marketing within a DTC environment
- Hands-on background with platforms like Klaviyo or Customer.io and experience with personalization
- Strong track record of defining successful CRM strategies and collaborating effectively with cross-functional partners
- Intimate knowledge of email KPIs including deliverability and business success metrics
- Proven ability to leverage data to constantly reimagine customer interactions across email and SMS experiences, and independently analyze results to make impactful recommendations.
Benefits
- Competitive compensation package including base salary and potential participation in an incentive program linked to performance.
