Senior Manager Culture Marketing

About the position

The Senior Manager Culture Marketing at adidas is responsible for connecting the adidas brand to target consumers through global and local celebrities, media, and entertainment. This role involves strategically managing Culture Marketing category activities and ensuring effective communication between internal teams and external partners. The position requires maintaining brand visibility and recognition through strategic product placements and collaborations with influencers and entertainers.

Responsibilities

• Manage CM internal and external remits from top to bottom, across all relevant touchpoints
• Strategically contribute to global CM pillar strategy by defining celebrity and influencer partner and network as well as managing relationships through entire process from signing to servicing
• Assist Global Director in managing external agencies and global/local/regional CM implementation
• Oversee category specific Brand Marketing objectives from CM Drive and implement strategic category plans in conjunction with category and counterparts
• Strategically develop and manage Music brand integration from placement targeting specific brand initiatives as well as leverage marketing integration to drive key commercial opportunities either at own retail, wholesale partners, etc.
• Maintain global brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment
• Identify opportunities to connect entertainers and influencers to our brand through content creation, activations, campaigns, seeding etc. events
• Contribute to planning and execution of CM responsibilities within brand events, including concept development, event planning, visual merchandising, monitoring collateral design, managing staff, celebrity outreach and event wrap up
• Work collaboratively with cross-functional teams- product design, product marketing, brand comms, PR, digital/social, legal, finance, markets and CtC
• Partner Servicing - place product orders for partner(s) requests, arrange travel for talent + team
• Manage coordination and usage of appearance, production, PR services within contract term and obtain all necessary approvals for images, digital mechanics, and usage rights
• Assure invoices are processed in a timely manner per contract payment schedule
• Establish and maintain relationships within the Culture Marketing industry
• Attend internal brand or external industry events for networking, when relevant
• Act as Department lead in absence of Director - supervise, train, mentor and oversee other CM team members

Requirements

• BA in public relations, communications, marketing, or related field required
• Minimum five (5) years marketing experience within a consumer goods company
• Experience with integrated marketing campaigns
• Experience working in an international environment is an asset
• Strong project management skills and an ability to work well in a team environment
• Strong understanding of and passion for fashion/streetwear preferred
• Ability to be self-directed while working under tight deadlines
• Solid contacts in the fashion, lifestyle media industry
• Strong leadership skills
• Ability to build respect and trust with others both internally and externally
• Strong networking skills
• Ability to prioritize and oversee multiple projects in a fast-paced environment
• Knowledge of international working environments a plus
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
• Exercise professionalism at all times
• Unconventional business hours may be required (evenings, weekends)
• Travel, domestic and international, as required by business needs
• Proficient in Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams)

Benefits

• Robust and progressive medical, including HSA with employer funding or FSA options
• Dental, vision, prescription drug coverage, adoption, with surrogate and fertility support
• Short and long-term disability, and basic life and AD&D insurance
• 401k plan and Stock Purchase Plan with employer match
• Education assistance and generous Leave policies including 12 weeks of paid parental leave
• Annual bonus based on both company and personal performance
• Prorated flexible time off that increases with years of service
• 11 paid holidays throughout the calendar year
• Service Time Off during milestone years