Roc Nationposted 4 days ago
$80,000 - $90,000/Yr
Full-time • Senior
New York, NY

About the position

Roc Nation is seeking a Senior Manager, Digital Marketing & Strategy - Philanthropy. This position will oversee the full scope of digital impact related to philanthropic initiatives, supporting both long-term strategy and rapid response, agile execution. The Senior Manager will lead the development of content calendars, campaign strategy, stakeholder engagement, and digital performance reporting, while also managing junior talent, external partners, and internal cross-functional teams.

Responsibilities

  • Lead digital strategy across 8+ clients and their primary platforms, aligning with philanthropic missions, key cultural moments, fundraising goals, and paid/organic campaigns.
  • Drive the planning and execution of client social content calendars—both short- and long-lead—using agile methodologies to ensure strategies remain timely, flexible, and impactful.
  • Set strategic tone, themes, and performance KPIs; conduct creative reviews with team stakeholders.
  • Identify and manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and the narrative around content.
  • Oversee development of media plans (paid and organic), digital platforms, creative briefs, feedback rounds, and present finalized concepts for stakeholder approval.
  • Manage and execute content publishing across Meta (Instagram + Threads, Facebook), X (formerly Twitter), LinkedIn, TikTok, SPILL, Youtube, additional platforms, with support from the Digital Coordinator.
  • Review and edit copywriting, ensure brand alignment and error-free deliverables.
  • Establish campaign KPIs, guide performance benchmarks, and ensure alignment with client expectations.
  • Recommend channel-specific tone and creative adjustments to maximize engagement and effectiveness.
  • Grow client awareness, social engagement and content syndication by identifying opportunities to engage with audiences through impactful content and social conversation.
  • Create and manage digital Run of Show (ROS) documents for event activations.
  • Approve and develop shot lists aligned with strategic goals, including key moments, branded elements, and talent capture.
  • Lead live content coverage, provide real-time asset feedback, and ensure content readiness for post-production and publishing.
  • Oversee partner, ambassador, advisor, influencer, and UGC campaign development and execution—driving briefs, lists, and tone-setting.
  • Monitor audience engagement and provide strategic guidance for social responses, content reshares, and collaborations.
  • Serve as a key point of contact for high-level client communication, approvals, and digital strategy discussions.
  • Liaise between content creators, external vendors, and stakeholders to ensure expectations and deliverables are met.
  • Lead monthly performance reports including social listening, competitive analysis, and campaign recaps.
  • Present topline insights and strategic recommendations to stakeholders.
  • Define success metrics, oversee campaign pacing, and implement adjustments as needed.
  • Oversee timely content updates and quality assurance across all digital properties, including websites and mobile applications.
  • Manage digital budget allocations, invoice submissions, account verifications, and scheduling.

Requirements

  • 5+ years business experience managing digital content and social platforms; experience in fast-paced environment.
  • Live within commuting distance of New York City (midtown) and ability to work in-person five (5) days per week.
  • A deep passion for Team Roc’s mission and the work of our partner foundations and organizations.
  • Detail-oriented with superior organizational and project management skills.
  • Ability to create compelling, results-driven digital marketing campaigns.
  • Proven ability to generate momentum and amplify sentiment around impact and justice-focused initiatives.
  • An in-depth understanding of social media platforms, industry trends, new technologies and digital services.
  • Bachelor's degree in a related field preferred.
  • Strong oral/written communication skills.
  • Ability to multi-task in fast-paced, high profile, on-the-fly environments.
  • Strong storytelling instincts with the ability to evoke emotion, build tension, and create compelling narratives that resonate.
  • Track record of building and maintaining strong business relationships.
  • Experience working with social management and listening platforms.
  • Experience creating social media content using Adobe suite or similar.
  • Experience with website management, CMS, and HTML.

Benefits

  • Inclusive work environment.
  • Opportunities for professional and personal development.
  • Encouragement to bring your whole self to work.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service