Senior Manager Digital Marketing Technology and Operations (Hybrid)

About the position

We are seeking a dynamic and creative individual to join our growing Global Marketing Excellence (GME) team at Omnipod®. This individual enjoys working in an entrepreneurial, fast-paced organization focused on transforming the diabetes healthcare space. Candidates must be highly motivated, open-minded, and solution oriented. They should have the ability to balance multiple project priorities across various teams and time zones, while not being afraid to have fun along the way. The Senior Digital Marketing Technology and Operations Manager will oversee the seamless execution of digital projects and manage digital operations. This role is crucial in ensuring our website runs smoothly, efficiently, and aligns with our business goals. The ideal candidate will have a strong background in website management, strong understanding and experience with MarTech stacks, excellent organizational skills, and a keen eye for detail. A blend of strategic planning, project management, and technical expertise will ensure the successful delivery of digital initiatives.

Responsibilities

• Provide strategic leadership and oversight of daily digital operations (websites, CRM), ensuring optimal performance, integration, and alignment with organizational goals.
• Implement, operationalize and optimize digital tools and platforms to enhance operational efficiency and drive business results.
• Work with GME Brand & Creative for digital assets.
• Ensure the security and integrity of omnipod.com website and associated tools such as website analytics, including data protection and compliance with relevant regulations.
• Analyze operational website data to identify areas for improvement and implement best practices within Omnipod.com.
• Lead the strategic support and governance of tracking, analytics, and reporting technologies such as Google Analytics, and PowerBI.
• Develop and maintain website health through codified best practices including usability, information architecture, search optimization and design.
• Implement and maintain quality assurance processes to ensure the website meets high standards of functionality, usability, and performance.
• Improve overall process efficiency by working with partners to spot areas of opportunity that could reduce the performance of the site and provide recommendations to reduce the need for re-work, allowing more creative to be implemented quickly.
• Execute conversion rate optimization and live site testing, collaborating with Digital Strategy lead, franchises and web user experience teams.
• Provide strategic guidance and governance for the technical direction of Omnipod.com, ensuring alignment with enterprise architecture, digital innovation goals, and long-term scalability.
• Proactively protect the integrity of Omnipod.com by working hand in hand with our regulatory and privacy teams to stay updated on legal requirements and industry standards.
• Partner with the digital marketing team, external agencies, and compliance stakeholders to ensure enterprise-wide adherence to cookie management and online tracking regulations, including HIPAA, GDPR, and other applicable data privacy frameworks.
• Ensure digital products meet accessibility standards and privacy regulations.
• Support digital projects, including website development, digital marketing campaigns, and software implementations.
• Work with Project and Program Managers across the organization to ensure project plans align to requirements.
• Coordinate with cross-functional teams to ensure projects are completed on time, within scope, and within budget.
• Monitor project progress, identifying potential risks and implement mitigation strategies.
• Communicate to stakeholders the project status, and provide regular updates.
• Lead and mentor a team of digital professionals focused on improving the digital marketing technology stack to drive business growth.
• Foster a collaborative and innovative work environment.
• Provide training and development opportunities to team members, including helping break down complex issues in a way that enables broad understanding across technical and non-technical teams.
• Keep abreast of the latest digital trends and technologies.
• Propose innovative solutions to improve digital experiences.
• Strike a balance between fostering innovation and maintaining stable, reliable digital platforms.

Requirements

• Proven experience in website operations management or a similar role.
• Strong understanding of digital marketing, web development, and digital tools.
• Strategic thinking capabilities with a forward-looking perspective.
• Excellent project management and organizational abilities.
• Proficiency in project management software (e.g., Basecamp, Confluence, Jira) and Agile project management methodologies.
• Strong leadership and team management skills.
• In-depth knowledge of web technologies, CMS platforms, and best practices.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Experience with website performance testing tools and techniques.
• Understanding of web security principles and practices.

Nice-to-haves

• Experience in Medical Device, Pharmaceutical or Healthcare industry.

Benefits

• Hybrid working arrangements with on-site work from an Insulet office at least three (3) days per week.
• US base salary range of $107,850.00 - $161,775.00.