About the position
Extuitive is a Flagship Pioneering-backed startup reimagining product innovation for the AI era. Our mission is to empower entrepreneurs and direct-to-consumer (D2C) brands with AI-driven tools that simplify, accelerate, and scale the launch of new products. Based in Cambridge, MA, we operate like a special ops unit—fast-moving, data-driven, and relentlessly focused on impact. We're seeking a creative, execution-focused Senior Manager of Digital Marketing to build and optimize our full-funnel growth engine from the ground up. You'll own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product-market fit, and drive exponential customer acquisition for AI-powered SaaS tools.
Responsibilities
- Develop and oversee multichannel paid campaigns (Meta, TikTok, Google Search/Display, YouTube)
- Establish and manage awareness, acquisition, and onboarding funnels
- Build and iterate growth loops (referral programs, virality features)
- Design, launch, and test B2C campaigns targeting Shopify merchants and e-commerce brands
- Optimize cost-per-acquisition (CPA), customer lifetime value (LTV), and conversion rates through data-driven experiments
- Implement automated lead nurturing workflows using email, chat, and retargeting sequences
- Partner with product, content, and sales teams to create and execute launch playbooks for new AI features
- Define target segments, messaging frameworks, and launch timelines
- Analyze post-launch performance and iterate rapidly
- Set up and maintain analytics stack (GA4, Mixpanel, HubSpot, GEO or equivalent)
- Track and report key metrics (CPL, MQL-to-SQL conversion, ROAS, churn)
- Develop dashboards and playbooks to inform strategic decisions
- Lead A/B and multivariate tests on landing pages, ad creatives, and email flows
- Prioritize test roadmap based on impact vs. effort
- Document learnings and scale winning experiments
- Grow and mentor a team of performance marketers and lifecycle specialists
- Align cross-functional teams (product, design, engineering, sales) on marketing initiatives
- Present regular updates to executive leadership
Requirements
- 6+ years of marketing experience focused on digital channels and go-to-market strategies for software/SaaS and consumer brands
- Proven track record developing and executing multi-channel digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
- Expert in paid acquisition & demand generation on e-commerce platforms (e.g., Shopify), including search ads, social ads (Meta, LinkedIn), programmatic DSPs, and retargeting workflows
- Experience with GEO (generative engine optimization)
- Proficient with marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce Pardot) to architect scalable, personalized customer journeys
- Strong analytical abilities in Excel and BI platforms (Looker, Tableau) to conduct CAC/LTV calculations, cohort analyses, and funnel optimization
- Skilled at structuring digital channel partnerships, from platform integrations to affiliate and influencer programs, to expand reach and acquisition
- Hands-on with go-to-market & product-led growth campaigns, aligning marketing and product for successful launches
- Startup & early-stage SaaS background preferred, thriving in fast-paced, ambiguous environments
- Exceptional communicator & leader, with proven presentation, project-management, and cross-functional team coordination skills
- Advanced PowerPoint proficiency for crafting compelling performance reports and executive decks
- Creative thinker passionate about innovation, consumer-trend spotting, and applying generative AI to marketing initiatives
