About the position
Lead Regional VAS Field Marketing with a focus in demand generation and market awareness for Issuing and Risk and Identity Solutions. Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities. Engage Regional Leadership in GTM and Sales in as a marketing partner. Collaborate closely with regional sales, product, and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions. Adapt and Execute VAS Financial Institutions Marketing Plans in the region. Translate Business Unit, Solutions and product priorities into actionable regional marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement across Issuing, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions. Event Activation - Lead the planning and execution of key industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth. Content Localization and Development - Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs, and develop region-specific materials to support sales and partner conversations. Measure and Optimize - Track, analyze, and report on the effectiveness of marketing programs, using insights to optimize campaigns and maximize ROI. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Responsibilities
- Lead Regional VAS Field Marketing with a focus in demand generation and market awareness for Issuing and Risk and Identity Solutions.
- Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region.
- Engage Regional Leadership in GTM and Sales as a marketing partner.
- Collaborate closely with regional sales, product, and executive leaders across the VAS and Financial Services ecosystem.
- Adapt and Execute VAS Financial Institutions Marketing Plans in the region.
- Translate Business Unit, Solutions and product priorities into actionable regional marketing plans.
- Lead the planning and execution of key industry and Visa-hosted events.
- Drive localization and adaptation of marketing and sales content.
- Track, analyze, and report on the effectiveness of marketing programs.
Requirements
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
- Bachelor’s degree required, MBA or advanced degree will be valuable.
- 10 plus years of progressively responsible experience in B2B marketing or communications, preferably within Financial Services, Payments, or Technology sectors.
- Deep experience in marketing strategy, go-to-market planning, demand generation, and launching new products and solutions.
- Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams.
- Strong understanding of the financial services audience, including banks, issuers, processors, fintechs, and risk management stakeholders.
- Executive presence with outstanding written and verbal communication skills.
- Highly collaborative, energetic, and solutions-oriented.
- Strong organizational, analytical, and problem-solving skills.
- Culturally aware, with experience working across global and regional teams.
Benefits
- Medical
- Dental
- Vision
- 401 (k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
