About the position
At Bloom Energy, our vision for a world powered by clean, reliable, and affordable energy is more than just a dream—we’re making it reality. For over two decades, we’ve been at the forefront of the global energy transition, pioneering solutions that empower critical industries to thrive in a rapidly digitizing, energy-intensive world. From revolutionizing power for AI-driven data centers to ensuring resilience for hospitals, electric grids, manufacturing facilities, and utilities, our solid oxide fuel cell (SOFC) and solid oxide electrolyzer (SOEC) technologies are redefining what’s possible by delivering energy abundance for all. With more than 30,000 fuel cell modules deployed worldwide, we are the trusted partner for Fortune 100 companies and innovators alike. Our cutting-edge solutions enable unparalleled “time-to-power” capabilities, reliability, and sustainability, ensuring our customers remain ahead in a world where soaring energy demand and intensifying energy scarcity are rapidly becoming the new norm. At Bloom, we thrive on collaboration, bold thinking, and relentless innovation. We believe that, together, we can create a brighter, more sustainable future while tackling the most pressing challenges of the 21st century. We are seeking a strategic, data-driven, and results-oriented Senior Manager, Field Marketing to build and lead integrated programs that drive pipeline and accelerate revenue across key customer segments. In this role, you will focus on creating pipeline using a variety of marketing vehicles and tactics including, account based marketing programs, regional targeted campaigns & tradeshows, targeted field events, and direct mail. You will serve as one of the primary liaisons between the sales team and Marketing. Working closely with the Marketing team, Account Executives, Sales Development Reps, and Segment Leaders, your main objective will be to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers by executing target account & regional programs/plans. The role will be based in San Jose, CA. The ideal candidate brings best practices from software B2B marketing—preferably in complex, technical, or industrial markets—and thrives in environments that blend strategic thinking with hands-on execution.
Responsibilities
- Develop and continuously refine data-driven, customer obsessed campaigns that successfully engage key contacts at target accounts; and ultimately generate and accelerate sales opportunities and pipeline.
- Build events (owned and third-party) as part of the pipeline engine, with pre-, during-, and post-engagement flows.
- Develop regional field marketing programs.
- Build forecast to meet revenue requirements.
- Write & develop multi-touch programs to drive success before, during and after programs to increase engagement and response rates.
- Create playbooks, nurture scripts, and collateral for sales & BDRs to maximize marketing campaigns and programs.
- Manage lead handoff and ensure all leads from events are meeting SLAs and conversions.
- Responsible for field event and program planning, pipeline/outcome forecasting, project management, and logistics.
- Drive, project manage, & collaborate across marketing, sales, & design team to generate marketing content.
- Orchestrate resources across Marketing to maximize integrated efforts and support the team in achieving shared goals.
- Work hand in hand with sales to gain deep understanding of target accounts, segment/region needs.
- Manage budget & report quarterly results influence, pipeline, campaign performance and uncover insights to improve ROI.
- Lead the development and execution of a comprehensive ABM strategy.
- Collaborate closely with sales leaders and frontline teams to ensure timely lead follow-up.
- Build a high-functioning demand generation engine by aligning marketing, sales, BDRs, and RevOps around shared goals.
Requirements
- BS/BA degree and 10-12 years of experience in B2B Field Marketing role.
- Proven success in building pipeline and accelerating revenue within enterprise sales environments.
- Experience with ABM strategy and execution, particularly for technical or complex sales cycles.
- Proficient with marketing automation, CRM, and attribution platforms such as HubSpot, 6Sense, Salesforce.
- Grasp of digital marketing channels, including paid media, email.
- Excellent cross-functional collaboration skills.
- Ability to handle moving parts, switch gears quickly, and juggle many projects at the same time.
- Highly analytical and metrics-driven; skilled in translating data into action.
Benefits
- Standard company benefits
- Competitive salary range of $164,000.00 - $236,000.00
