Senior Manager, Hilton Cobrand Acquisition Marketing

About the position

The Senior Manager, Hilton Cobrand Acquisition Marketing, will be responsible for developing and executing marketing strategies and curriculums to drive new accounts acquired. This candidate will have an opportunity to define what's next and develop a robust marketing strategy, including targeting, messaging, channel plan across a variety of channels including Hilton Digital channels (Web & Mobile App). This role is ideal for a results-oriented individual and a customer-centric marketer who is comfortable working with external partners while fostering internal relationships. This role is uniquely positioned to leverage a variety of skills including digital analytics, data insights and partner collaboration.

Responsibilities

• Develop and execute strategy for Hilton Consumer cobrand prospect acquisition across Hilton Digital channels, in close partnership with Hilton.
• Partner with Hilton on placement strategy by monitoring key performance drivers and launching new capabilities to further enhance acquisition performance and increase cobrand share of voice.
• Own agency relationship across all Hilton acquisition channels and identify opportunities for innovation.
• Identify enterprise site/digital channel benchmarks and best practices and serve as the point-person across Amex Site (Web & Mobile) and Member-Get-Member channels.
• Lead acquisition offer strategy, including test & learn plan, as well as in-campaign performance and post-campaign analysis.
• Oversee campaign management activities including execution, forecasting & budget management; optimize campaigns through segmentation, creative and offer testing.
• Continuously understand marketing results and key drivers, using insights to inform strategy; share results and key insights with stakeholders and leadership.
• Build strong, collaborative relationships with key cross-functional partners such as: Hilton, Product, Legal, Compliance, Risk, Finance, Capabilities and Marketing Channel Partners.
• Manage, coach and mentor 2-3 Analysts/Sr. Analysts.

Requirements

• 5-10 years of professional marketing experience; acquisition marketing and/or external partnership marketing experience a plus.
• Strong relationship building and partner management experience.
• Fast learner who thrives in a dynamic, fast-paced and ever-changing environment with the ability to deliver innovative ideas.
• Ability to think strategically and creatively in white space but also can develop and execute solutions that drive meaningful, measurable results.
• Analytical thinker with solution-based mindset and ability to leverage data to inform decision-making.
• Clear and articulate communicator with the ability to influence and negotiate successfully with both internal and external partners.
• A 'can do' positive attitude and willingness to pivot in the face of change quickly.
• Passionate people leader with a proven interest in coaching and developing others; previous people leadership experience preferred.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities