Senior Manager, Industry Marketing (Payments)

About the position

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

Responsibilities

• Partnering with Business Development and Product Marketing to support messaging, positioning, and execution across the full deal lifecycle from early engagement to post-deal go-to-market.
• Developing research-backed perspectives on payments trends and Circle's unique value, working with internal and external sources to create compelling thought leadership.
• Translating insights into high-impact marketing assets such as slide decks, docs, one-pagers, demo scripts, and web copy tailored to decision-makers.
• Identifying and developing use cases within payments and traditional finance such as B2B payments, merchant acquiring, issuing, cross-border flows, and more.
• Collaborating with Product Marketing to define the ideal customer profile (ICP) for key verticals and inform messaging strategies.
• Working with Campaigns, Field, and Influencer Marketing to activate outreach to target audiences through tailored content and channel strategies.
• Providing feedback loops into Product and go-to-market teams based on real-time market signals and Business Development interactions.
• Contributing to the development of playbooks and repeatable go-to-market strategies by vertical.

Requirements

• 10+ years of experience in industry marketing, strategic go-to-market, or product marketing, ideally with a background in payments, banking, or financial infrastructure.
• Deep knowledge of the payments ecosystem including how value flows across issuing, acquiring, and money movement networks.
• Experience partnering with sales or Business Development teams to influence deals and drive revenue outcomes.
• Strong cross-functional instincts. You know how to align product, marketing, and go-to-market teams behind a shared vision.
• Proven ability to develop clear, differentiated messaging and positioning for complex, technical products.

Nice-to-haves

• Exceptional communication skills with the ability to synthesize complexity into narratives that resonate with executives.
• High integrity, curiosity, and a proactive approach to leadership in ambiguous environments.

Benefits

• Eligible for day-one PERM sponsorship for qualified candidates.
• Compensation ranges may differ for candidates in other locations.