Senior Manager - Influencer Marketing

About the position

Golin Los Angeles is hiring a Senior Manager (Account Supervisor), Influencer Connector. As an Influencer Connector, you are a relentless Influencer marketing powerhouse navigating the entire digital media landscape. Your role will include creating influencer campaign strategies, identifying influencers who are relevant to the brand and their brand reputation, and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll execute paid, owned, and earned campaigns across brand activations, events and social channels.

Responsibilities

• Build and manage influencer campaigns that extend across paid, owned and earned
• Work in close collaboration with external clients and internal account leads and digital team members to deliver best-in-class influencer strategy and work
• Drive and oversee influencer campaign development and execution, including strategy, vetting, creative, paid media, and analytics
• Lead and project manage paid, owned and earned influencer campaigns across brand activations, events and social channels such as Instagram, Facebook, Twitter, YouTube, Pinterest and TikTok
• Participate in integrated account and campaign planning
• Provide strategic influencer counsel across clients, bringing best practices, trends and capabilities to our clients work
• Align brand reputation when activating influencer strategies
• Serve as an integral member of the team addressing the needs of clients and proactively providing ideas and solutions
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as expert in fully integrated public relations and digital / social programs
• Cultivate a culture of support, growth and partnership among team
• Serve as an ambassador of Golin's influencer capabilities as it relates to organic and new business opportunities
• Serve as culture builder and mentor, driving innovation and ideas while sparking team members' careers
• Manage financials, including budgets and billing, projections and staffing
• Play a key role in the Digital team, supporting team growth, morale and thought leadership efforts

Requirements

• Bachelor's degree in marketing, communications or related field
• 5 - 7 years of experience driving and executing digital / social media / influencer marketing campaigns
• Passion for influencer marketing with an ability to juggle multiple projects and changing priorities
• Experience developing and executing campaigns from start to finish
• An understanding of analytics, reporting, contracting, and billing
• Experience managing and leading teams of various sizes and working with integrated teams
• Excellent verbal, written, presentation and problem-solving skills
• Ability to execute and measure multifaceted campaigns, providing direction and insights
• Ability to manage day-to-day client communications
• Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
• A solutions-oriented mindset
• A self-starter mentality - you don't wait for someone to tell you what to do next
• Previous experience using influencer marketing software platforms

Benefits

• Flexible time off
• Enhanced family care
• Generous health and wellness benefits
• Workplace hybrid flexibility
• Monthly LifeTime stipend for the gym or hobbies