About the position
At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission-to serve patients living with serious illnesses-drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Responsibilities
- Lead all branded digital / omnichannel initiatives (emails, banners, videos, webcasts, geo-marketing, media, search etc.)
- Quarterback website development and execution & SEO/SEM
- Develop and execute a targeted and optimized media plan in partnership with media agency to drive customer engagement and optimize spend across channels
- Drive branded digital campaigns end to end, including the creation of digital assets and media buys aligned with brand strategy
- Lead brand planning and tactical planning efforts in collaboration with the Marketing Director
- Identify and establish clear and robust Key Performance Indicators and lead/lag indicators to measure both strategic and tactical execution
- Partner closely with Legal and Regulatory teams to implement materials in accordance with Amgen standards and principles
- Establish relationships with all agency partners and effectively manage agency; hold partners accountable for high quality work, budget execution, and timelines
- Demonstrate a sense of shared ownership of overall brand and business unit performance
- Live and role model Amgen Values and contribute to a welcoming, proactive, engaging, and fun environment of industry-leading performance
Requirements
- Doctorate degree
- Or Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
- Or Bachelor's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
- Or Associate's degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
- Or High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
Nice-to-haves
- Prior oncology experience preferred but not required.
- Experience developing and completing a wide range of multi-channel marketing initiatives, with a focus on digital media channels
- Strong marketing competence with a solid grasp of marketing strategy and tactical plan development
- Proven individual contributor with experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes
- Experience working with media agencies and channel partners to build and optimize effective media plans to enhance resources
- Strong self-starter, problem-solver, with ability to lead others to meet multiple priorities and deadlines simultaneously in a cross-functional, team-based environment
Benefits
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models, including remote and hybrid work arrangements, where possible
