About the position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Customer Marketing Analytics team supports US Consumer Marketing through best-in-class Data analytics. This position is responsible for growing and deepening relationships with customers, increasing profitability for American Express and customer relevance in marketing campaigns through best-in-class analytics. In this team, you will have the opportunity to provide critical analytics that drive the core business strategy for marketing channels at American Express. You will perform strategic analyses to identify business opportunities, model customer behaviors to optimally target customers, and perform an in-market test & learn to understand the efficiency of key marketing initiatives throughout the customer lifecycle for US Consumer Business.
Responsibilities
- Develop strong relationship with internal marketing partners to understand and help frame key business problems.
- Drive incremental revenue by scaling spend and lend treatments through targeting customers at the right time with the right offer by continuously intercepting the relevant customer behavior signals in our rich data sources.
- Enhance economic optimization framework with focus on increasing short-term and long-term revenue while optimizing cost through customer level ROI driven targeting.
- Conduct strategic analyses to inform business decisions and provide actionable recommendations.
- Write and present fact-based presentations to key partners.
- Manage BAU campaign targeting, experimental design, results read, etc. across the entire US consumer portfolio.
- Point of Contact on customer acquisition campaigns for marketing channels.
Requirements
- Advanced degree in a statistics/business/economics/decision science related field highly preferred.
- Experience with using analytics to drive business results is preferred.
- Strong quantitative skills with a solid understanding of probability and statistics.
- Expertise in an analytical language (Python, R, or the equivalent), and experience with databases (Hive, SQL, or the equivalent) is a must.
- Basic understanding of working with very large datasets using Big Data tools and platforms (Hadoop, Spark, or the equivalent) or modeling experience.
- Understanding of experimental test design in campaign marketing.
- Demonstrated ability to frame business problems into analytical problems, leverage external thinking and tools to deliver business insights.
- Self-motivated and ability to work autonomously on multiple projects simultaneously.
- Strong communications and relationship building skills with an ability to develop and deliver effective presentations.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
