Senior Manager, Marketing Operations

About the position

LRN is seeking an experienced Senior Manager, Marketing Operations to own and optimize the marketing technology (MarTech) ecosystem, champion data-driven marketing, and serve as the critical interface between Marketing, Revenue Operations, Sales Leadership, and IT. You will be responsible for ensuring systems, processes, and data are strategically aligned to drive pipeline growth, campaign performance, and operational efficiency. This is a highly collaborative and analytical role suited for a strategic problem-solver who can both zoom out to shape MarTech strategy and zoom in to execute with precision.

Responsibilities

• Own and evolve the marketing technology stack (e.g., HubSpot, Salesforce, Drift, ZoomInfo, 6sense, etc.) to meet the needs of a scaling global enterprise.
• Evaluate, implement, and integrate new tools to improve marketing performance and lead lifecycle management.
• Manage vendor relationships, tool contracts, renewals, and budgets.
• Act as the primary marketing liaison to Revenue Operations, Sales Leadership, and IT, ensuring unified go-to-market operations.
• Partner with Sales and RevOps to optimize lead routing, SLAs, scoring models, and attribution frameworks.
• Support sales enablement initiatives by ensuring timely access to campaign data, dashboards, and lead insights.
• Ensure data hygiene, governance, and standardization across marketing and CRM systems.
• Develop, track, and analyze key performance indicators (KPIs) across the funnel—from lead to closed-won.
• Deliver dashboards and actionable reporting for stakeholders to assess campaign effectiveness and pipeline contribution.
• Support campaign planning with robust backend execution: campaign setup, segmentation, workflows, testing, and measurement.
• Partner with Demand Gen and Content teams to enable high-performing, multi-channel campaigns.
• Establish and document scalable processes for lead management, campaign operations, and lifecycle marketing.
• Identify opportunities to increase marketing velocity through automation and workflow streamlining.

Requirements

• 6-8+ years of marketing operations or revenue operations experience in a B2B SaaS or enterprise environment.
• Deep experience managing complex martech stacks; Expert-level proficiency with HubSpot and SFDC and ability to own marketing campaign automation required.
• Hands-on marketing platform experience including Google Ads, LinkedIn Ads, Gainsight, Gong, and others.
• Demonstrated ability to work cross-functionally and influence without direct authority.
• Analytical mindset with proficiency in building reports and dashboards (Salesforce, BI tools, etc.).
• Experience in applying marketing attribution models to measure campaign influence and optimize spend.
• Detail-oriented, with a strong ability to identify, troubleshoot, and solve operational and technical issues.
• Naturally curious, proactive in exploring new tools, data insights, and process improvements.
• Problem-solver who thrives in dynamic environments and enjoys optimizing systems and workflows.
• Strong project management and communication skills.
• Understanding of GDPR, CAN-SPAM, and other compliance considerations in digital marketing.

Nice-to-haves

• Experience with account-based marketing (ABM) tools such as 6sense or Demandbase.
• Familiarity with GRC or compliance software industry is a plus.
• Certification in HubSpot & Salesforce a bonus.

Benefits

• The annual base salary for this position typically falls between $85k and $110k annually, depending on factors such as experience, skills, and geographic location.
• Flexible PTO plus US public holidays and Sick Time.
• Medical, Dental and Vision Benefits.
• Excellent 401K with employer match.
• Life Insurance, short-term and long-term disability benefits.
• Health & Wellness reimbursements.
• Health Saving & Flexible spending account.
• Employee Assistance Plan.