About the position
Walmart Marketplace is seeking an experienced and insights-driven Senior Manager of Lifecycle Marketing to lead engagement strategies that drive seller success across the end-to-end journey on our platform. In this role, you'll develop and execute programs that promote onboarding, retention, and growth of sellers through personalized, data-informed communications across multiple owned channels-including email, SMS, in-app experiences, and Seller Center. You will design strategies aligned to key business outcomes, deepen engagement across lifecycle stages, and partner cross-functionally to deliver cohesive, relevant seller experiences at scale. Collaboration will be key as you'll work closely with teams in Product, Seller Success, Marketing Analytics, Content Strategy, Education, and Tech to craft impactful campaigns that empower sellers to thrive on Walmart Marketplace. This role is a key part of a team that leads seller engagement, communication and marketing for one of the fastest-growing eCommerce platforms.
Responsibilities
- Develop and execute lifecycle marketing strategies to drive seller adoption, activation, retention, and growth across multiple owned channels.
- Lead segmentation strategy and campaign design across seller lifecycle stages, identifying high-value cohorts and personalizing touchpoints based on behavioral signals.
- Build integrated program roadmaps aligned with business goals, collaborating with Product, Analytics, Technology, and business stakeholders.
- Align with creative, content strategy, and data teams to launch insights-driven campaigns across email, SMS, in-app, and Seller Center surfaces.
- Own key lifecycle channels, advocating for experimentation and testing frameworks, while optimizing performance through A/B and multivariate testing.
- Define and track success metrics, using insights to drive iterative improvements across all lifecycle initiatives.
- Partner with Product and CRM teams to scale marketing automation capabilities and unlock new communication tools or channels (as needed).
- Act as a champion for seller needs, ensuring all journey communications are timely, personalized, and tied to real business outcomes.
Requirements
- 7+ years of experience in lifecycle marketing, CRM, or digital marketing, with a proven track record of driving cross-channel engagement programs.
- Expertise with marketing automation tools and CRM platforms, such as HubSpot, Salesforce Marketing Cloud, Braze, or similar.
- Exceptional analytical skills with demonstrated experience designing, interpreting tests, monitoring performance dashboards, and analyzing marketing KPIs.
- Success in building and scaling personalized campaigns across email, SMS, push, or in-app channels.
- Strong written and verbal communication skills, with the ability to simplify complex concepts and drive alignment across multiple teams.
Nice-to-haves
- Experience in e-commerce, marketplaces, or B2B2C ecosystems.
- Knowledge of seller, merchant, or small business personas and their unique needs within a platform.
- Understanding of metadata tagging, personalization architecture, or behavioral targeting techniques.
- Background in content strategy, designing user journeys, or crafting segmentation frameworks tailored to various cohorts or lifecycle stages.
Benefits
- Competitive pay as well as performance-based bonus awards.
- Health benefits including medical, vision and dental coverage.
- Financial benefits including 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- Live Better U education benefit program for associates.
