Senior Manager, Marketing Science and Analytics

About the position

We are looking for a hands-on Senior Manager, Marketing Science and Analytics, with a passion for understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team (CDI). This position will report to the Senior Director, Data Analytics, and will work closely with data engineers, campaign managers, and marketing leaders. We are looking for a service-minded, empathetic problem-solver who will be energized by the opportunity to analyze data to identify campaign trends, patterns, and correlations to gain insights about consumer behavior, market trends, and campaign performance. By ensuring the integrity and reliability of insights, this role significantly contributes to our overarching objective of enabling well-informed decision-making.

Responsibilities

• Collaborate with CDI and diverse business users to cultivate strong relationships, engage in discussions about business trends, construct relevant dashboards, and manage stakeholder expectations concerning marketing analytics-driven tasks.
• Partner with Marketing teams to define and implement campaign measurement of integrated marketing campaigns, including TV, OOH, Digital and Social Media across a wide range of business lines (SVOD, theatrical, e-commerce etc.)
• Build and maintain marketing mix models(MMM) and multi-touch attribution reports via internal as well as industry standard tools for a sizeable marketing budget.
• Champion weekly insight decks for the Marketing leadership team by collaborating effectively across teams, documenting the impact of strategic initiatives on key metrics, and tracking the progress towards company goals.
• Partner with cross-functional teams to design analytics and reporting tools that will be instrumental to distribute certified dashboards and presentations.
• Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help of effective data visualization.
• Work with offshore and onsite teams in ownership of the sprint planning/management.
• Ensure on-time and within-budget delivery of departmental OKRs.

Requirements

• 8+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization.
• 5+ years' relevant experience working in digital marketing ad platforms such as Google Ads, Facebook Ads, and TikTok Ads, while overseeing paid media campaigns and managing budget pacing / optimizations toward performance marketing goals.
• Deep expertise in measuring marketing performance against lifetime value metrics.
• Understanding of install and user-level paid campaign tracking to support multi-touch attribution via UTMs and MMP data for all major marketing channels.
• Understanding of Marketing Mix Models, Lift measurements and AB tests.
• 3+ years of experience with data visualization tools like Tableau, Superset etc.
• Fluency in data analysis, including defining KPIs, statistical and predictive modeling concepts, descriptive statistics, and experimental design.
• Experience in Marketing analytics tools like Google Analytics, Singular, Braze etc.
• Familiarity with SQL, Python, and building/ reviewing data science models using Python/R.
• Experienced in Web and Behavioral analytics tools like Google Analytics, MixPanel, Amplitude, among others, showcasing adeptness in analyzing user behavior and digital interactions.
• Experience with Cloud data warehouses like GCS, Databricks, Redshift etc.
• Experience working with large data sets (Terabytes of data/ billions of records).
• You hold a Bachelor's degree in Statistics, Computer Science, Information Systems, or a related field, providing a strong foundational knowledge and expertise.

Benefits

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account HSA program.
• Health care and dependent care FSA.
• 401(k) plan, with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance.