About the position
Biolife Plasma LLC is seeking a Senior Manager, Marketing Science with the following duties: develop and execute marketing measurement frameworks such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) using regression models to optimize media spend; conduct data-driven analyses and interpret large-scale datasets using SQL, Python, and Tableau to refine advertising strategies based on Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), and Return on Investment (ROI) metrics; implement website tracking tags and conduct split testing (A/B testing) using Google Tag Manager, CrazyEgg, and Optimizely to optimize website performance; develop and maintain automated data pipelines and visualization dashboards using Tableau and other tools to track Key Performance Indicators (KPIs); perform market research and competitive analysis to identify user pain points, assess consumer behavior, and inform strategic brand positioning, pricing strategies, and promotional plans; provide data-driven recommendations for social media and digital marketing strategies by analyzing campaign performance, audience behavior, and engagement metrics across social media and marketing platforms; lead strategic initiatives to improve marketing data and analytics capabilities by partnering with data scientists, IT, and consultants to develop advanced models and dashboards that support business objectives. Up to 3% domestic travel required. Up to 20% remote work allowed.
Responsibilities
- Develop and execute marketing measurement frameworks such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) using regression models to optimize media spend.
- Conduct data-driven analyses and interpret large-scale datasets using SQL, Python, and Tableau to refine advertising strategies based on CTR, CPC, CPM, and ROI metrics.
- Implement website tracking tags and conduct split testing (A/B testing) using Google Tag Manager, CrazyEgg, and Optimizely to optimize website performance.
- Develop and maintain automated data pipelines and visualization dashboards using Tableau and other tools to track KPIs.
- Perform market research and competitive analysis to identify user pain points, assess consumer behavior, and inform strategic brand positioning, pricing strategies, and promotional plans.
- Provide data-driven recommendations for social media and digital marketing strategies by analyzing campaign performance, audience behavior, and engagement metrics across social media and marketing platforms.
- Lead strategic initiatives to improve marketing data and analytics capabilities by partnering with data scientists, IT, and consultants to develop advanced models and dashboards that support business objectives.
Requirements
- Master's degree in Integrated Marketing Communications, Data Analytics, Business Analytics, Statistics, Economics, or related field.
- 7 years of related experience.
- Prior experience must include developing Marketing Mix Modeling (MMM) techniques and applying multivariate regression models to analyze marketing performance.
- Experience using SQL and Python to analyze omni-channel media spend and generate actionable insights for advertising strategies.
- Designing analytics platforms, including KPI dashboards, to provide real-time reporting and performance tracking using Tableau.
- Implementing website tracking tags using Google Tag Manager and conducting A/B testing with tools including CrazyEgg and Optimizely to optimize website performance.
- Conducting market research and competitor analysis to assess consumer behavior and inform product and pricing strategies.
- Providing actionable insights to optimize omnichannel media investments, analyzing metrics such as CTR, CPC, CPM, and ROI.
- Collaborating with cross-functional teams, including product, data scientists, developer team, and external consultants, to design and implement advanced models and dashboards that drive business decision making.
Benefits
- Medical, dental, vision insurance
- 401(k) plan and company match
- Short-term and long-term disability coverage
- Basic life insurance
- Tuition reimbursement program
- Paid volunteer time off
- Company holidays
- Well-being benefits
- Up to 80 hours of sick time per calendar year
- Up to 120 hours of paid vacation for new hires
