About the position
At Levi Strauss & Co., we’re looking for an insights leader with expertise in primary research, cultural analysis, and marketing strategy to join the Global Marketplace Insights team. You will keep Levi's brand grounded in consumer needs and the latest cultural shifts. You'll bring rigor to research and creativity to insight storytelling—helping shape strategy across campaigns, product, and brand. You'll lead the design and execution of foundational and campaign-specific research programs, support brand growth initiatives (including segmentation and seasonal campaign testing), and drive clear, relevant insights across our global teams. You'll also manage core insights platforms like our consumer panel, oversee vendor partnerships, and champion research excellence through storytelling, stakeholder engagement, and new ideas. You will report to the Director, Global Marketing Insights & Advanced Analytics and manage a small team.
Responsibilities
- Lead research to define and refine Levi's global consumer target segments, informing brand strategy and marketing execution.
- Partner with Strategy, Merch, and Design to embed consumer perspectives into planning, creating sharper, more relevant briefs and ideas.
- Drive global alignment around cultural and attitudinal communities that guide entertainment marketing and seasonal storytelling.
- Partner with global strategy, marketing and creative teams to develop and evaluate campaign concepts, taglines, and media assets—including pre-testing and post-campaign learnings.
- Design and implement multi-method research studies—blending qualitative and quantitative approaches to inform product positioning, packaging, and campaign effectiveness.
- Lead consumer panels to deliver grounded insights about product, messaging, and lifestyle trends.
- Promote the impact of social listening across the business by helping teams decode both brand and DTC signals through earned performance metrics and cultural insight.
- Partner with merchandising, marketing, and creative strategy to influence 'big ideas' and target consumer storytelling.
- Deliver tools and trainings that improve the team's insight storytelling, briefing effectiveness, and cultural fluency.
- Lead external insight partnerships—including Demand Landscape, brand health tracking, and Beyond Yoga KPIs—through thoughtful agency onboarding, RFP development, and contract management.
- Manage research calendars and deliverables to ensure insights land in time to shape campaign briefings and go-to-market planning.
- Support budget discipline by applying DIY methodologies and lean research techniques.
- Provide mentorship and daily guidance to direct report(s), supporting their growth in consumer research skills, stakeholder engagement, and storytelling.
- Collaborate with peers across Marketplace Insights and partners to deliver coordinated, impactful insights work.
- Help shape team culture by modeling curiosity and clarity in how insights are delivered and activated.
Requirements
- 8+ years of experience in consumer insights, brand strategy, or marketing research (client or agency side).
- Designed and implemented multi-method research, including moderation, must be comfortable working across both quantitative and qualitative methodologies.
- Turned consumer data into relevant recommendations for marketing and product teams.
- Managed vendors or agency partners across internal / external priorities.
- Familiarity with the latest technologies such as AI, and openness to applying innovation to marketing and research practices.
- Used segmentation, brand health, campaign testing, and social listening tools.
- Mentored team members; ability to foster collaboration, improve work quality through thoughtful coaching and a team-first mindset.
Benefits
- Base pay and incentive plans.
- 401(k) matching.
- Paid leave.
- Health insurance.
- Product discounts.
