Senior Manager, Multicultural Marketing

About the position

The Senior Manager Multicultural Marketing will be responsible for driving the strategy and execution behind THD's Multicultural Marketing initiatives. This person will be responsible for leading a team that designs audience-based marketing strategies designed around growth.

Responsibilities

• Work cross-functionally with key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social). Responsible for effectively driving education & partnerships internally/externally in the organization.
• Design and execute audience-marketing strategy for Agile campaigns (developing hypothesis, data strategy; creative strategy, activation and reporting activities). Strategic recommendations to scale Agile Marketing, integration into business priorities; share knowledge with stakeholders. Direct external agency team.
• Ensure programs are delivered on-time/budget & determine effectiveness of Agile spend/resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results. Build weekly status reports and executive-level presentations as needed.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Knowledge of PowerPoint, Excel and MS Office.
• Ability to understand the basics of technology associated with social media, customer communications, online marketing and eBusiness.
• Ability to work on multiple projects simultaneously.
• Ability to think and respond quickly maintaining attention to detail.

Nice-to-haves

• Retail Marketing experience.
• Data analytics experiences.
• Programmatic buying, audience-centered marketing experience is a plus.
• Budget Management.
• Agency Account/Project Management.