Senior Manager of Strategic Marketing

About the position

We're looking for a strategic and creative Senior Manager of Strategic Marketing to lead marketing for a single enterprise client, overseeing a national portfolio of 10+ sites. This role owns the full customer journey-from boardroom to breakroom-designing and executing marketing strategies that are insight-driven, operationally sound, and focused on delivering meaningful, relevant experiences to customers at every touchpoint. Working closely with internal partners in Culinary, Finance, and Operations, this leader will shape a scalable marketing vision that drives revenue, supports operational goals, and centers on the evolving needs of our customers.

Responsibilities

• Lead marketing strategy across the entire guest journey, creating tailored, relevant experiences from executive-level programs to everyday dining moments.
• Bring a customer-first lens to every decision, ensuring marketing enhances satisfaction, engagement, and increases profitable growth.
• Align strategy with customer behavior, site nuances from breakroom, amenities and café.
• Own quarterly and annual marketing planning across 10+ locations with built-in flexibility for trends, seasonality, and emerging insights.
• Develop merchandising strategies that elevate presentation and boost sales.
• Collaborate with Culinary on storytelling, launches, and experience design tied to menu cycles and marketing initiatives.
• Partner with Culinary, Finance, and Operations to ensure integrated execution and financial alignment.
• Maintain strong internal rhythms for communication, planning, and review.
• Manage a direct report and act as a unifying influential force across functions-translating strategic vision into executable action plans.
• Lead measurement strategy to track performance across all sites and programs.
• Clearly communicate the marketing and customer strategy to senior leadership to the client and internal leadership team.
• Deliver clear, visually compelling updates that surface trends, customer feedback, and actionable insights.
• Continuously optimize marketing based on data, team feedback, and evolving client priorities.

Requirements

• 8+ years in strategic marketing, preferably with multi-site oversight or complex operational environments.
• Strong understanding of merchandising, customer behavior, and experience design.
• Demonstrated success in leading cross-functional initiatives and aligning internal partners.
• Excellent communicator and strategic thinker with strong organizational and storytelling skills.
• 3+ years managing a small team.
• Hospitality, food service, or retail industry experience is strongly preferred.

Benefits

• Comprehensive benefit programs including medical, dental, vision, and work/life resources.
• Retirement savings plans like 401(k).
• Paid days off such as parental leave and disability coverage.