About the position
As the Senior Manager of Outbound Sales and Marketing for Kindle, you'll lead a dynamic team driving growth through innovative marketing and paid sales programs. You'll develop and execute data-driven strategies to boost device sales, content consumption, and platform adoption. This role demands a strategic mindset to optimize advertising spending, create impactful marketing campaigns, and establish best practices across device categories and geographies. You'll collaborate with cross-functional teams to align go-to-market plans, manage portfolio planning, and oversee media and creative execution. Your leadership will be crucial in building and inspiring a team of top-tier marketing professionals to elevate Kindle's market position and ignite consumer passion for our products.
Responsibilities
- Drive strategic marketing initiatives to build brand awareness, increase website traffic, and optimize conversion rates for Kindle devices and content
- Develop and execute comprehensive campaign strategies for new product launches and existing portfolio, with a focus on digital channels and influencer partnerships
- Lead creative development and implementation across multiple channels, working closely with agencies to ensure consistent brand messaging and maximum impact
- Own the marketing mix and channel strategy optimization, making data-driven decisions to allocate budget for optimal ROI
- Collaborate with research teams to gather consumer insights, test marketing effectiveness, and inform strategic planning
- Build and execute go-to-market plans across geographies, establishing best practices for sub-segment marketing that can be scaled across device categories
- Manage relationships with key stakeholders, including media teams, creative agencies, and cross-functional partners
- Lead continuous experimentation and innovation in marketing approaches, testing new channels and tactics to drive business growth
- Monitor campaign performance metrics and make real-time adjustments to maximize marketing effectiveness
- Develop and maintain marketing dashboards to track KPIs and provide regular performance updates to leadership
Requirements
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Nice-to-haves
- Knowledge of Photoshop, video editing, and related tools
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Benefits
- Full range of medical, financial, and/or other benefits
- Equity and sign-on payments may be provided as part of a total compensation package
