About the position
Amazon Kindle is the world's leading e-reading platform, revolutionizing how people discover and consume digital content since its launch in 2007. With tens of millions of e-books, magazines, newspapers, and audiobooks available, Kindle provides readers with instant access to an extensive library through dedicated e-reader devices and free reading apps across multiple platforms. The ecosystem includes innovative features like Whispersync technology, which seamlessly syncs reading progress across devices, X-Ray for exploring book details, and Kindle Unlimited, a subscription service offering unlimited access to over two million titles. As a cornerstone of Amazon's digital content strategy, Kindle continues to shape the future of reading through constant innovation in both hardware and software, making reading more accessible, convenient, and enjoyable for customers worldwide. As the Senior Manager of Outbound Sales and Marketing for Kindle, you'll lead a dynamic team driving growth through innovative marketing and paid sales programs. You'll develop and execute data-driven strategies to boost device sales, content consumption, and platform adoption. This role demands a strategic mindset to optimize advertising spending, create impactful marketing campaigns, and establish best practices across device categories and geographies. You'll collaborate with cross-functional teams to align go-to-market plans, manage portfolio planning, and oversee media and creative execution. Your leadership will be crucial in building and inspiring a team of top-tier marketing professionals to elevate Kindle's market position and ignite consumer passion for our products.
Responsibilities
- Drive strategic marketing initiatives to build brand awareness, increase website traffic, and optimize conversion rates for Kindle devices and content
- Develop and execute comprehensive campaign strategies for new product launches and existing portfolio, with a focus on digital channels and influencer partnerships
- Lead creative development and implementation across multiple channels, working closely with agencies to ensure consistent brand messaging and maximum impact
- Own the marketing mix and channel strategy optimization, making data-driven decisions to allocate budget for optimal ROI
- Collaborate with research teams to gather consumer insights, test marketing effectiveness, and inform strategic planning
- Build and execute go-to-market plans across geographies, establishing best practices for sub-segment marketing that can be scaled across device categories
- Manage relationships with key stakeholders, including media teams, creative agencies, and cross-functional partners
- Lead continuous experimentation and innovation in marketing approaches, testing new channels and tactics to drive business growth
- Monitor campaign performance metrics and make real-time adjustments to maximize marketing effectiveness
- Develop and maintain marketing dashboards to track KPIs and provide regular performance updates to leadership
Requirements
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Nice-to-haves
- Knowledge of Photoshop, video editing, and related tools
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Benefits
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
- Full range of medical, financial, and/or other benefits
