About the position
Senior Private Brand Product Development Manager will create and direct all aspects of the Private Brand Vault strategy; lead the development of new platforms, products, and initiatives; along with product enhancements, and redesigns. Will leverage consumer insights, market data and trends to identify and prioritize opportunities to grow the 7-Eleven Private Brands business. Leverage data to develop deep understanding of consumer, industry insights and trends, competitive assessments, benchmarking of products and best practices. Establish long-term Private Brand strategy and transformational roadmap. Has a clear plan of HOW and executes with a clear T&A. Develops, implements and manages full product lifecycle of new and existing products, establish retail and promotional pricing strategy for the Private Brand portfolio by collaborating with Category Managers and other internal stakeholders. Manages the product development process, providing data related to the opportunity, the marketplace, product positioning, revenue and unit forecasting. Partner and influence cross-functional teams to gain alignment on objectives and targets to achieve business results. Brings cross functional and internal stakeholders along. Coordinates with Marketing on brand architecture, brand messaging and package development. Coordinate with Supply Chain on supplier setup, route to market, and inventory management to meet established goals. Provides Operations Team, Franchisees and stores with consumer and product information that enhances product knowledge to make informed decisions on new platforms, programs, in-store placement and how to maximize profitability in Private Brands. Analyze and monitor key financial indicators weekly, monthly, quarterly to achieve portfolio performance targets vs budget; sales, units, gross margins, and profit goals. Develop and maintain strong supplier relationships; hold suppliers accountable to performance agreements and implement course corrections and mitigation strategies as needed. Has understanding of key strategic sourcing functions (supplier selection, market intelligence, business partner management, contract management, negotiations). Collaborates with Regulatory and Quality functions to ensure products are compliant with all relevant regulatory and quality requirements. Coach, mentor and develop a team of individuals supporting the strategic needs of the business unit; complete performance reviews and provide feedback to direct reports.
Responsibilities
- Create and direct all aspects of the Private Brand Vault strategy.
- Lead the development of new platforms, products, and initiatives.
- Leverage consumer insights, market data and trends to identify and prioritize opportunities.
- Establish long-term Private Brand strategy and transformational roadmap.
- Develop, implement and manage full product lifecycle of new and existing products.
- Establish retail and promotional pricing strategy for the Private Brand portfolio.
- Manage the product development process and provide data related to the opportunity.
- Partner and influence cross-functional teams to gain alignment on objectives.
- Coordinate with Marketing on brand architecture, messaging, and package development.
- Coordinate with Supply Chain on supplier setup and inventory management.
- Provide consumer and product information to enhance product knowledge.
- Analyze and monitor key financial indicators to achieve portfolio performance targets.
- Develop and maintain strong supplier relationships.
- Collaborate with Regulatory and Quality functions to ensure compliance.
- Coach, mentor and develop a team supporting the strategic needs of the business unit.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field required.
- Master's degree preferred.
- Minimum of 7+ years of experience in product development, brand management, or innovation roles within the CPG industry.
- At least 2 years of experience leading a team.
- Strong leadership and time-management skills.
- Demonstrated ability to mentor and collaborate with cross-functional teams.
- Strong understanding of financial metrics and business modeling.
- Proven ability to leverage consumer insights and market trends.
- Proficiency in data analysis tools.
- Proficiency in using MS Office.
- Outstanding communication skills.
Nice-to-haves
- Entrepreneurial mindset with a passion for innovation.
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- paid_holidays
- tuition_reimbursement
- employee_discount_programs
