Senior Manager - Product Marketing, RiverSource

About the position

Join our award-winning marketing team! Help define and execute the marketing strategy for RiverSource insurance and annuities, developing 'go to market' strategies, including product positioning, key messages, naming, lexicon and communications plans. Build marketing collateral, including sales literature, digital tools and campaigns. Write communications to engage financial advisors, clients and employees. Work with the team to do audience analysis and develop targeted marketing and communications that help financial advisors match RiverSource product solutions to client needs. Lead the development and implementation of both short- and long-term marketing projects and evaluate strategies and processes for effectiveness.

Responsibilities

• Build marketing strategies for products and features to increase awareness, engagement and sales.
• Develop and implement marketing communications, including sales collateral, emails, videos, digital tools, interactive content, social media, etc.
• Develop coordinated marketing campaigns, using segmentation frameworks and targeted messaging.
• Work effectively with matrix partners, including Legal, Compliance, Sales, Program Management, Business Intelligence and others, to ensure all results are timely and high quality.
• Function proactively to continuously improve marketing programs and tools.
• Demonstrate understanding of the annuity and insurance industries, including product features and trends, industry trends, consumer demographics, financial advisor needs and behavior, and competitive landscape.
• Effectively manage and prioritize projects with minimal direction.

Requirements

• Bachelors Degree or equivalent.
• Series 6 license required or ability to acquire within 120 days of hire.
• 7+ years marketing/communications experience.
• Ability to develop clear and compelling communications and translate complex concepts into understandable language.
• Ability to balance multiple projects effectively.
• Planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur.
• Ability to work effectively both independently and with colleagues across the company in multiple functions.
• Strong attention to detail.

Nice-to-haves

• Analytical skills and ability to work with data analysts to enhance marketing campaigns.
• Experience in financial services.

Benefits

• Vacation time
• Sick time
• 401(k)
• Health insurance
• Dental insurance
• Life insurance