About the position
At GoGuardian, we’re helping build a future where all learners are ready and inspired to solve the world’s greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe. We are an outcomes-focused learning company with a steadfast focus on improving learning environments, one classroom at a time. Working with us means joining a remote team of diverse, committed, mission-driven employees who are inspired by our vision, dedicated to our customers, and ready to roll up their sleeves. Guardians put their heads together to solve problems, learn together from experiments that fail, and stand together by their work with full accountability. We balance our diligence with an inclusive culture that invites everyone to bring their whole self to work. Join us and learn why “I love the people here” is one of the most frequent comments we hear from Guardians.
Responsibilities
- Lead the development and execution of comprehensive product marketing strategies that drive the success of our GoGuardian and Pear Deck Learning products and solutions across various market segments.
- Conduct market research and analysis to identify evolving trends, discern customer needs, and gain deep competitive insights.
- Utilize data-driven methodologies to refine product positioning and elevate marketing strategy and tactics.
- Develop deep empathy for our target personas and ensure we stay current on their needs, challenges, and overall mindset.
- Create compelling product messaging and value propositions across products and personas.
- Collaborate closely with cross-functional teams, including product management, sales, sales enablement and other marketing teams to ensure alignment of product and marketing strategies and efficient execution.
- Develop and oversee go-to-market plans for new product launches, including positioning, campaign strategy, pricing strategies, and sales enablement materials.
- Drive the creation of high-impact marketing assets, such as one-pagers, product playbooks, product messaging frameworks, and videos to support sales enablement and marketing efforts.
- Analyze key performance indicators (KPIs) and market data to measure the effectiveness of marketing strategies, providing actionable recommendations for continuous improvement.
- Mentor and lead a team of Product Marketing Managers, providing guidance, professional development opportunities, and fostering a culture of collaboration and excellence.
- Maintain a forward-looking perspective by staying at the forefront of industry trends, emerging technologies, and marketing best practices in education technology.
Requirements
- 7+ years of hands-on product marketing experience and team management
- Experience managing a multi-product portfolio with unique personas and aligning each product with the overall company strategy
- Experience setting strategies, leading multiple initiatives, and executing to hit objectives in a fast-paced environment
- Customer-centric approach and desire to be a voice of our customers
- Ability to anticipate future trends in education technology and influence product roadmaps accordingly
- Strong work ethic, combining bias toward action with innovative thinking
- Experience leading research initiatives and analyzing market data, customer feedback, and product performance metrics to inform decision-making
- Ability to identify and address product challenges through data-driven analysis
- Self-starter and proactive leader
- Strategic problem solver who can identify and set short and long-term priorities
- Drive to constantly optimize and improve, combined with a relentless focus on customer experience
- “Owner-operator” working style
- Eager to take initiative in a fast-paced, ever-changing, dynamic environment.
- Fueled by the opportunity to truly impact the education landscape.
Benefits
- Competitive pay, complete health insurance, 401(k) matching, bonuses, and an employee stock option plan.
- Flexible time off, 13 paid holidays, paid parental leave, wellness days, and a paid year-end holiday break.
- A robust catalog of benefits that support your professional growth and personal wellbeing: learning funds, lifestyle funds, online yoga & meditation classes, fertility & adoption reimbursement, giving funds with company match, and more...
- A varied and challenging role in a global and highly innovative high-growth company.
- Supportive, driven colleagues who have your back and share your passion.
