About the position
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid-2025, HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names. With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. As of mid-2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Responsibilities
- Lead messaging, positioning, and go-to-market planning for new features, products, and key initiatives to ensure strong market fit and adoption.
- Own the product marketing roadmap, coordinating launch strategies and execution across Product, Growth, Success, and Enablement teams.
- Drive awareness and adoption by closely collaborating with Product, Customer Success, and Support to align messaging with user needs.
- Oversee and mentor leaders across critical areas of Product Marketing.
- Align education, certification, and enablement initiatives with core product marketing goals, ensuring consistent messaging and strategic impact.
- Monitor, analyze, and report on key product marketing KPIs across lifecycle stages, including adoption, activation, and customer enablement effectiveness.
Requirements
- A deep understanding of the HighLevel platform, with the ability to translate complex capabilities into clear, compelling value propositions.
- A deep understanding of the Marketing Agency industry and the role that agencies play in growing small businesses around the world.
- A deep understanding of 'Digital Marketing' culture, including its influencers, its top content producers, its top communities, and its top events & masterminds.
- Broad marketing expertise, with enthusiasm for product positioning, customer education, GTM strategy, and cross-functional collaboration.
- Strong strategic execution skills, with a bias for action, high accountability, and the ability to lead initiatives with minimal direction.
- Customer-first thinking, with the ability to empathize with user pain points and build messaging and experiences that drive adoption.
- Excellent project leadership in a fast-paced, agile environment, managing priorities, stakeholders, and timelines with confidence.
- Multitasking mastery, able to drive multiple concurrent workstreams across education, enablement, and GTM planning.
- Exceptional communication and collaboration skills, with clear, concise writing and the ability to influence across levels and functions.
- Experience working in or alongside product-led growth (PLG) models, with a strong grasp of user behavior, onboarding, and self-serve adoption flows.
Nice-to-haves
- 7-8 years in B2B SaaS Product Marketing, preferably with exposure to education, enablement, or certification programs.
- Experience influencing both strategic decisions and tactical execution within a cross-functional SaaS environment.
- Proven leadership experience - including mentoring or managing cross-functional contributors or teams.
- Strong storytelling skills with the ability to simplify complexity.
- Track record of owning and launching go-to-market strategies.
- Experience collaborating cross-functionally in fast-moving environments.
- Empathy for end users - especially agencies and service providers.
- Familiarity with CRMs like Hubspot/Salesforce/ActiveCampaign, funnel/automation tools, or community-led growth models.
Benefits
- High-growth company with a devoted user base and a huge market opportunity.
- A unique chance to shape not just product marketing, but also education and certification strategy.
- Collaborative team culture.
- Smart, passionate colleagues and room to lead.
