About the position
The Cato Institute seeks a dynamic, experienced professional to join our marketing team. The Senior Manager, Social Media and Email Marketing will work closely with the communications and internal teams to devise and execute social media and email marketing strategies that enhance Cato’s digital presence and engagement. This role will oversee the management of social media platforms, the creation of compelling digital content, and the execution of targeted email campaigns that align with the Institute’s mission of promoting its statement of principles. The Senior Manager will also ensure that Cato’s messaging reaches and resonates with key audiences, leveraging data-driven insights to optimize performance. The right candidate likely has at least 5 years of experience in social media and/or email marketing. However, we encourage candidates with any level of related experience to apply for the position. This is a hybrid position requiring at least two days/week in the Washington, DC office. The projected salary range for this role is $80,000 - $110,000 per year. Compensation is based on the successful candidate's educational background, experience, and skills.
Responsibilities
- Oversee Cato's presence across major social media platforms (X, Bluesky, LinkedIn, Instagram, Facebook, TikTok, YouTube, etc.), ensuring content is timely, relevant, and aligned with institute objectives.
- Develop and implement social media strategies to increase engagement, reach, and quality follower growth.
- Monitor social media trends and analytics to inform content strategy and improve performance.
- Oversee social media scheduling, engagement, and reporting in Hootsuite and Buffer or similar management platforms.
- Lead the creation of compelling social media content, including copywriting, graphics, and videos, that reflect the Institute's research and initiatives.
- Collaborate with policy scholars and other departments to produce content that effectively communicates complex policy issues to a broad audience.
- Manage the planning, development, and execution of email marketing campaigns, including newsletters and promotional emails.
- Ensure email content is engaging, accurate, and consistent with the Institute's messaging and branding.
- Analyze email campaign performance and implement improvements to enhance effectiveness.
- Oversee content strategy and development of newsletter, promotional email, and automated drip campaigns in Salesforce Marketing Cloud (formerly Pardot).
- Apply 3rd party data and segment CRM contacts for targeted digital marketing.
- Understanding persona journeys and creating email automation campaigns to support conversion and brand adoption goals.
- Supervise and mentor a team of social media and email marketing professionals, fostering a collaborative and innovative work environment.
- Coordinate with other departments to ensure cohesive communication strategies across all platforms.
- Work with creative and IT teams to build and version landing pages for campaigns.
- Develop and maintain metrics to assess the effectiveness of social media and email marketing efforts.
- Prepare regular reports for senior management, providing insights and recommendations for improvement.
Requirements
- Minimum of 5 years of experience in social media and email marketing, with at least 3 years in a supervisory role.
- Bachelor's degree in marketing, communications, or a related field.
- Proven track record of developing and executing successful social media and email marketing campaigns.
- Strong understanding of current digital marketing trends and best practices.
- Experience with Salesforce Marketing Cloud is required.
- Experience with Hootsuite and Buffer is preferred.
- An understanding of and commitment to the Cato Institute's mission and principles.
Nice-to-haves
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- Ability to manage team and stakeholder expectations and coach them on industry best practices.
- Flexibility and adaptability to changing priorities to meet deadlines, manage time well, and perform job responsibilities without constant supervision.
- Self-directed, self-motivated, and disciplined team player capable of hands-on execution and long-term business planning.
- Succeed in a high-demand, fast-paced work environment.
- Ability to problem-solve, manage crisis situations effectively, and maintain professional composure under pressure.
- Strong executive presence and ability to interact with all levels of management within the organization, as well as experience working directly with C-Level/senior leadership.
- Excellent interpersonal skills and ability to work well in a team environment and independently.
Benefits
- Medical, dental, and vision insurance
- Employer contribution to a Health Savings Account (HSA)
- Generous vacation and sick days
- Paid parental leave
- Employer-provided life and disability insurance
- 401(k) employer match
- Transit/ Parking benefits
- Pet discount plan
