About the position
The US ELIQUIS Consumer Marketing Senior Manager plays an important role on the ELIQUIS Brand Team, serving as the patient support liaison, ensuring appropriate development and pull through of patient resources and assets across channels. This colleague is responsible for leveraging cross-channel insights to inform branded and unbranded print and digital asset management and development across the consumer omnichannel ecosystem. This includes optimizing current consumer and patient-facing assets, recommending new pieces as well as managing inventory and forecasting print demand. This colleague will co-lead Consumer research initiatives to deepen our understanding of patient needs and Consumer market opportunities to ultimately inform optimization of Consumer assets and investment. This colleague will report to the ELIQUIS Consumer Team Lead.
Responsibilities
- Co-Lead development and execution of new Patient Resources that provide clinical support for use of ELIQUIS in appropriate patients.
- Participate in Ad Boards to identify opportunities to improve Branded and Unbranded patient resources available and field training for improved utilization of resources.
- Co-Lead development, execution, and optimization of ELIQUIS Branded Digital assets, inclusive of enhancements to ELIQUIS.com, display, social, and related assets.
- Serve as Pfizer lead for the Consumer CRM program.
- Support strategic development, tactical execution, analysis, and optimization of both Branded and Unbranded CRM communications focused on supporting AFib diagnosis and driving adoption and adherence to ELIQUIS treatment in appropriate patients.
- Collaborate with Media/CMO on media strategy, analysis, and optimization of assigned promotional assets.
- Partner with Alliance counterparts and cross functional team to uncover and review data and metrics to enhance current pieces or propose new offerings.
- Partner with IIS, Agencies, and Alliance partners to co-lead Consumer research projects, inclusive of DTC message development, TV pool outs, data reports and patient studies.
- Analyze qualitative and quantitative data to develop a deeper sense of Consumer needs and market opportunities.
- Support Internal and External events identified for Branded and Unbranded initiatives, including Consumer representation and Sales POA meetings, Internal Pfizer events, and external community-based initiatives.
- Champion PReP review of Consumer promotional pieces as required.
- Serve as Consumer Lead during Tactical Planning process.
- Collaborate with Alliance Brand and extended team members in management of Consumer budget; own assigned budget items and manage Agency budget tracking and reconciliation.
Requirements
- Bachelor’s degree required with 6+ years of marketing and/or healthcare/pharmaceutical experience.
- Solid analytical and strategic thinking; ability to translate strategy to a tactical, executable level to drive brand performance.
- Strong project and process management skills.
- Demonstrated initiative and ability to work effectively within an Alliance.
- Demonstrated ability to successfully manage advertising and/or other agencies.
- Demonstrated problem-solving and decision-making capabilities.
- Excellent verbal and written communication skills.
- Models Pfizer’s Values of Courage, Excellence, Equity and Joy.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers to achieve meaningful outcomes and create business impact.
Nice-to-haves
- MBA, MPH, or related graduate degree.
- Sales and/or Consulting experience preferred.
- Experience working in an Alliance/Copromote framework.
Benefits
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
- Paid vacation, holiday and personal days.
- Paid caregiver/parental and medical leave.
- Health benefits to include medical, prescription drug, dental and vision coverage.
