Senior Marketing Account Executive

About the position

The position involves driving the development of competitive value propositions and client-centric messaging. The role requires recommending new opportunities to enhance the scalability and efficiency of processes, overseeing relationships with external marketing vendors, and guiding the continuous improvement of demand generation strategies and campaigns with a focus on data analytics. Additionally, the position leads the development of strategies around digital and direct-response led marketing plans and reports on project budgets, budget forecasting, and reconciliation to top management.

Responsibilities

• Drives the development of competitive value propositions and client-centric messaging.
• Recommends new opportunities to increase the scalability and efficiency of processes.
• Oversees relationships with external marketing vendors.
• Guides and continuously improves demand generation strategies and campaigns with a focus on data analytics.
• Leads the development of strategy around digital and direct-response led marketing plans.
• Reports on project budgets, budget forecasting and reconciliation to top management.