About the position
Hachette Nashville is looking for an innovative and energetic Senior Marketing Director to lead all aspects of marketing strategy across its faith-based and conservative political imprints. Reporting directly to the VP and Publisher, this is an exciting opportunity for an engaged leader to help shape the future of Hachette Book Group's heartland publishing, to work alongside of a committed and seasoned group of editorial, PR, and sales professionals, and to nurture and grow a talented team of marketers. In addition to overseeing the marketing strategy for fifty frontlist titles per year, the Senior Marketing Director will create and oversee backlist marketing initiatives, and actively participate in the acquisitions process. This role is pivotal to the team's ability to accomplish Hachette's mission of making it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity.
Responsibilities
- Works closely with the Publisher, Sr. Director or PR, and the Editorial Directors to optimize individual title performance and accomplish overall program financial goals
- Develops and oversees title-by-title marketing campaigns and advertising plans, managing budgets for each campaign
- Works closely with the Hachette Book Group's New York sales force to develop and execute retail strategy
- Supervises, mentors, and develops marketing team members
- Exemplifies the four pillars that support Hachette's mission - Understanding Consumers, Changing the Story, Ownership Mentality, and Growth Mindset
- Possesses a relentless curiosity about the needs of readers and utilizes data and insight to identify and understand target audiences
- Incorporates and analyzes data to refine advertising, promotional, and social media strategies while keeping up to date on new platforms and marketing tools
- Formulates and executes best practices for title metadata
- Communicates directly with authors and agents to maximize campaign effectiveness including optimizing social media platforms and working collaboratively to build author brand
- Tracks and reports campaign results to Publisher, authors, and agents
- Leads internal meetings, as well as meetings with authors, agents, and sales colleagues
- Presents marketing strategy for Nashville titles at seasonal sales meetings
- Engages in continuous learning and builds relationships with New York marketing colleagues to share and improve best practices
Requirements
- Minimum of 6-8 years of progressive marketing management experience with demonstrated leadership and management skills
- Strong creative vision and brand-building experience
- Proven ability to create strong integrated campaigns, including traditional as well as paid social, programmatic and search advertising strategies
- Analytical skillsets to optimize campaigns for ROI, develop audience insights, and target strategies that reach existing fans while always looking to expand the audience
- Knowledge of metadata best practices and ability to optimally position books on retailer sites and in search
- Ability to conceive unique marketing positions and successfully execute consumer-facing campaigns
- Results-oriented, motivated, resourceful & able to work independently.
- Bachelor's degree in marketing, business, or a related field
Benefits
- medical
- dental
- vision
- basic and supplemental life
- short-term and long-term disability
- accidental death and dismemberment
- critical illness
- hospital indemnity
- long-term care
- health and dependent care FSA
- commuter benefit plan
- employee assistance program
- tuition reimbursement
- travel assistance
- 401(k)
- discretionary bonus program
- PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
- group discounts on auto and home insurance and legal services
