About the position
The role involves contributing to marketing strategies for the Proposition and portfolio(s), supporting the definition of marketing and portfolio objectives, and establishing key metrics (KPIs) to drive growth and revenue. The position requires translating marketing strategies into practical campaign execution metrics, including acquisition targets, customer engagement, retention targets, brand awareness, and new proposition development. The candidate will partner with sales, product, and marketing teams to prioritize and target audiences, undertaking campaign planning and budgeting for multi-channel and cross-device marketing to deliver campaign metrics. Ensuring campaign execution aligns with brand identity and leading the development of new initiatives to engage with both established and new audience segments are key responsibilities. The role also involves leading campaign content development, leveraging audience understanding for personalized marketing content, managing campaign budgets, and focusing on data-driven decision-making to optimize marketing spend and performance.
Responsibilities
- Input into marketing strategies for the Proposition and portfolio(s).
- Support the definition of marketing and portfolio objectives and key metrics (KPIs).
- Translate marketing strategies into practical campaign execution metrics.
- Partner with sales, product, and marketing teams to prioritize and target audiences.
- Undertake campaign planning and budgeting for multi-channel and cross-device marketing.
- Ensure campaign execution aligns with brand identity.
- Lead the development of new initiatives to engage with audience segments.
- Lead campaign content development with wider marketing and related teams.
- Leverage audience understanding to personalize marketing content.
- Manage budgets for specific campaigns and optimize spend according to metrics.
- Support analysis and data-driven decision making for efficient marketing spend.
- Manage processes and platforms for visibility and tracking of multi-channel conversion.
- Deliver marketing campaigns and develop core and specialist skills to improve effectiveness.
