About the position
The position involves contributing to marketing strategies for the Proposition and portfolio(s), supporting the definition of marketing and portfolio objectives, and establishing key performance indicators (KPIs) to drive growth and revenue. The role requires translating these strategies into practical campaign execution metrics, including acquisition targets, customer engagement, retention targets, brand awareness, and innovation goals. The candidate will partner with sales, product, and marketing teams to prioritize and target audiences, undertaking campaign planning and budgeting for multi-channel and cross-device marketing to deliver on campaign metrics.
Responsibilities
- Input into marketing strategies for the Proposition and portfolio(s).
- Support the definition of marketing and portfolio objectives and key metrics (KPIs).
- Translate marketing strategies into practical campaign execution metrics.
- Partner with sales, product, and marketing teams to prioritize and target audiences.
- Undertake campaign planning and budgeting for multi-channel and cross-device marketing.
- Ensure campaign execution aligns with brand identity and Informa brand.
- Lead the development of new initiatives to engage with established and new audience segments.
- Support the growth of both existing and new brands in the Proposition or portfolio.
- Lead campaign content development with wider marketing and related teams.
- Leverage in-depth audience understanding to better target and personalize marketing content.
- Manage budgets for specific campaigns and optimize spend according to metrics.
- Support ongoing focus on analysis and data-driven decision making.
- Manage processes and platforms for visibility and tracking of multi-channel conversion and channel attribution.
- Deliver marketing campaigns and develop core and specialist skills to improve marketing effectiveness.
Requirements
- Experience in marketing strategy development and execution.
- Strong understanding of campaign planning and budgeting.
- Ability to analyze data and make data-driven decisions.
- Experience in managing multi-channel marketing campaigns.
- Strong communication skills to align with brand identity.
Nice-to-haves
- Experience with SEO and digital marketing tools.
- Familiarity with audience segmentation and targeting strategies.
- Experience in content development and customer journey mapping.
