Senior Marketing Intelligence Manager

About the position

Cisco is the largest enterprise security vendor in the world! Security Marketing drives product marketing, demand generation, and field marketing for this multi-billion dollar business. Analytics and insights are critical for the planning and accountability of a large team and go-to-market activities.

Responsibilities

• Lead and drive the standardization of KPIs, develop methods for streamlining the gathering of measurements, engage with multi-functional infrastructure stakeholders, and analyze complex data sets to communicate key insights.
• Optimize business process using latest technologies and automation to scale up and scale out.
• Develop testing hypotheses and work with various stakeholders to deploy and supervise results.
• Drive consistent measurement, reporting, and return on investment analysis for all marketing efforts. Collaborate with Central Marketing team to drive metrics consistency and communicate effective security nuances.
• Present and communicate insights and strategy derived from data analysis to decision-makers across the organization.

Requirements

• Advance experience in programming languages such as SQL, R, Python, SOQL.
• Experience in Gen AI to effectively solve complex manual tasks.
• Comfortable in handling large data volume from disparate sources; generating insights using Jupyter, Snowflake, Hana and Teradata; use the right data visualization tool for data storytelling like D3, Vega, Tableau, Power BI, Airtable etc.
• Experience in API integration between various Martech tools and building / deploying POC apps to provide quick solution to the immediate problems and work with central D&I (Data & Insights) team to productionalize it.
• Strong statistical background and machine learning experience; Passionate about data-driven marketing and making a measurable impact on revenue; Experience with annual planning for marketing/sales functions.
• Familiarity with B2B SaaS marketing, demand generation, attribution, and sales models.
• Knowledge of data like Booking, Pipeline, Goal, Plan etc.
• Knowledge of SaaS theories, principles, and concepts of customer and marketing analytics, like iQRR, ATR, iACV etc.
• Strong quantitative and qualitative analytical skills, excellent attention to detail, and good business acumen.
• Ability to analyze marketing campaign performance across many different channels, including trade shows, email, advertising, webinars, etc.
• Ability to simplify the complex and translate data into 'plain English' and to deliver results in a fast-paced, high-growth environment.
• Tenacious problem solver; comfortable with ambiguity. Hunger to seek out new opportunities, sense of ownership, and natural inclination to over-deliver.
• Ability to work with a distributed team.

Benefits

• Quality medical, dental and vision insurance.
• 401(k) plan with a Cisco matching contribution.
• Short and long-term disability coverage.
• Basic life insurance.
• Numerous wellbeing offerings.
• Paid holidays (up to twelve per calendar year).
• Vacation time off (up to 16 days per year for non-exempt employees).
• Flexible Vacation Time Off policy for exempt employees.
• Sick time off (80 hours provided on hire date and annually thereafter).
• Paid time away to deal with critical or emergency issues.
• Additional paid time to volunteer and give back to the community.