About the position
Clarity is a B-Corp Certified global digital marketing and communications agency. We empower visionary technology companies to change the world for the better by bringing clarity through ideas, influence, and impact. We’re technology experts and specialists in corporate communications, reputation management, digital marketing, digital experience, and public affairs. With a footprint across EMEA, North America and APAC, we run international campaigns that deliver global influence with a local perspective. We’re looking for a Senior Marketing Manager to join our London office and play a key role in supporting Clarity's global growth and success. As a B2B marketing expert, you will be responsible for executing our marketing vision, enhancing brand awareness, and collaborating with stakeholders across our territories to develop industry-leading campaigns and activities that generate new business opportunities. You will contribute to a culture of innovation. Your ability to implement effective marketing strategies, combined with your understanding of the global digital marketing, will be essential in positioning Clarity as a market leader and achieving our business objectives.
Responsibilities
- Own the development and implementation of a global marketing strategy that aligns with Clarity's business objectives and enhances brand visibility and reputation.
- Lead on planning and execution of marketing campaigns, including digital, social media, content marketing, events and public relations.
- Collaborate with key stakeholders across the organisation, including senior management, global offices, and external partners.
- Effectively lead and collaborate with the other member of the Clarity marketing team, contributing to a culture of collaboration, innovation, and excellence and maximizing their potential.
- Collaborate with internal teams to produce high-quality, compelling content that showcases Clarity's expertise and thought leadership within the industry and across target sectors.
- Oversee the planning and execution of impactful marketing events, including webinars, conferences, and industry gatherings, to drive business growth.
- Lead the management of the agency's digital presence, including website and social media channels, to engage target audiences and generate leads.
- Collaborate with internal experts to lead digital marketing campaigns, including paid advertising, SEO, and email marketing, to drive lead generation and conversion.
- Own the Marketing budget and effectively manage it across each year, tracking return on investment for marketing initiatives and keeping a close eye on resources for ad-hoc opportunities across Clarity’s business units.
- Ideate and implement ABM strategies to target key clients and prospects, tailoring marketing efforts to specific accounts.
- Track and analyse marketing performance metrics, providing comprehensive monthly reports and insights to senior management.
- Stay informed about industry trends and competitor activity to identify opportunities and potential threats.
- Support effective communication and alignment of marketing efforts across all global offices.
- Passionately and proactively be a brand custodian for Clarity, ensuring thought-leading, inspiring and highly sophisticated communications, design, digital output, web content and more.
Requirements
- Extensive experience in marketing, preferably within PR and digital marketing industries.
- Proven track record in developing and executing successful marketing strategies and campaigns.
- Strong collaboration, project management and interpersonal skills.
- Data-driven and results-oriented mindset, with experience using platforms like HubSpot and GA4 for analytics and reporting.
- Excellent written and verbal communication skills; confident in presenting ideas and engaging stakeholders.
- Creative thinker with a passion for innovation and continuous improvement.
- Strong commercial acumen and understanding of how marketing contributes to business growth.
- Global perspective with the ability to work effectively across diverse markets and cultures.
- Ability to thrive in a fast-paced, dynamic, and agile environment.
- Commitment to ongoing professional development and thought leadership in agency marketing and communications.
Benefits
- Private Medical Insurance: Get the care you need when you need it.
- Enhanced Family Leave: Welcoming a new child is a special time that deserves special attention.
- Clarity Cares Time: Appointments and emergencies don't have to eat into your PTO.
- Employee Assistance Program (EAP): Confidential support for personal and professional challenges.
- Wellness Fund: Invest in your health and happiness.
- Cycle to Work Scheme: Support for a healthier commute.
- Volunteer Time Off: Giving back is good for the soul.
- Clarity Compass: Internal employee committee helping ensure we’re walking our talk, especially on issues close to our heart - DEI, Environmental Impact, Employee Wellbeing and Community Engagement.
- Unlimited Holiday: Because who doesn't love time off?
- Sabbatical Program: Even more time off after five years!
- Summer Fridays and Winter Break: Enjoying life is important.
- Flexible Working Program: Life happens, and we can help you adapt.
