Senior Marketing Manager, Account-Based Marketing (ABM)

About the position

We are seeking an experienced and dynamic Account-Based Marketing (ABM) lead to join our commercial and institutional marketing team. This individual will be responsible for designing, implementing, and optimizing ABM strategies to build strong relationships with prospective accounts and drive revenue growth. The ABM lead will work closely with the commercial bank go-to-market team, line of business marketing managers, other stakeholders, and product teams when relevant to align strategies to ensure successful execution of ABM initiatives. Additionally, the ABM lead will manage relevant third-party vendors, align, and support email journey efforts to nurture relationships with prospects and clients.

Responsibilities

• Develop ABM strategies: Design and execute comprehensive ABM strategies targeting high-value accounts.
• Account segmentation and targeting: Work with LOB partners to identify and segment key accounts based on business objectives, potential revenue, and strategic alignment.
• Campaign management: Plan, execute, and manage multi-channel ABM campaigns across digital, social, email, events, and other channels.
• Collaboration with LOB Marketing and Go-To-Market teams: Partner with GTM to align ABM efforts with sales goals and strategies.
• Email journey work and marketing automation: Create highly personalized and targeted campaigns.
• Measurement and reporting: Define key performance indicators (KPIs) and metrics to track the success of ABM initiatives.
• Market research and competitive analysis: Stay updated on industry trends, competitor activities, and market opportunities.
• Stakeholder management: Build and maintain strong relationships with all stakeholders.
• Budget management: Manage the ABM budget, ensuring effective allocation of resources to maximize ROI.

Requirements

• Bachelor's degree in business, marketing, or related/relevant field
• 5+ years of experience in marketing, with 2-3 years in account-based marketing or a similar role
• Proven track record of successfully developing and executing ABM strategies for large and/or complex organizations.
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms.
• Strong understanding of B2B marketing and sales processes.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Exceptional communication and collaboration skills, with the ability to influence and align cross-functional teams.
• Highly organized, with the ability to manage multiple projects and deadlines simultaneously.

Nice-to-haves

• Experience in the financial services industry, and/or investment banking a plus, but not required.

Benefits

• Base salary in the range of $92,000 to $100,000 annually depending on location and job-related factors such as level of experience.
• Eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.